NewswireToday - /newswire/ -
Miami, FL, United States, 2012/03/29 - Quiterian announces its arrival to the Russian market by the hand of PBC Management, a business consultancy company specialized in the strategic marketing management and improvement of customers acquiring and retaining processes.
Quiterian, the leading European developer of advanced and predictive analytics software for non-technical users, announces its arrival to the Russian market by the hand of PBC Management, a business consultancy company specialized in the strategic marketing management and improvement of customers acquiring and retaining processes with Business Intelligence solutions.
As part of the international expansion of Quiterian in the European market, the company has signed a strategic agreement with its first Russian partner, the consultancy company PBC Management. Established in 2002 and headquartered in Moscow, PBC Management offers consultancy services to clients that want to improve their processes and optimize their resources by implementing BI solutions. With this agreement, PBC Management expands its suite of traditional tools and will commercialize Quiterian Analytics and its specifics solutions for each sector –especially retail-, in the Russian market.
Regarding the benefits and advantages that Quiterian Analytics offers to the new partner, Quiterian's EMEA Channel Manager, Francisco Viana, reports “Quiterian Analytics is a step further in data integration from different sources like ERP, CRM, Web and Social Media. Its advanced analytics techniques with predictions based on complex algorithms, are specially designed for non technical users. When knowing what happened or what is currently happening is not enough, and there is the need to understand why it happened in order to anticipate to the future, here is when Quiterian Analytics comes to action. It's designed for all kind of users with no need of been programmers or mathematicians, they just need to know their business. We hope that our solution will also mean a step forward for our new partner in Russia”.
Referring to the partnership with Quiterian, the Managing Director of PBC Management, Alexander Shubin, reports: “We have been looking for a tool that would allow our customers to quickly and effectively implement the strategic marketing solutions that we offer, and we have found it. Quiterian Analytics organically complements our portfolio of solutions for companies that operate face to face with customers and allows us to solve critical problems such as segmentation, identifying opportunities for cross-selling, customer retention and loyalty management, etc. I hope that our Russian companies, particularly those of the retail sector, will appreciate the powerful and yet easy to use functions of the instrument”.
This partnership helps PBC Management to expand its suite of traditional Business Intelligence tools with the advanced and predictive analytics techniques of Quiterian. In this way, PBC Management joins Quiterian's Business Partner Network and the expansion process of the company in the European market.
About PBC Management
With headquarters in Moscow, PBC Management is a business consulting company created in 2002, whose members are an international team of experts in areas like business strategy, business model development and generation of long-term competitive advantages. PBC Management specializes in the search and deployment of innovative management solutions aimed to increase business value, improve operational efficiency and profit, all based on long-term business competitive advantages.