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MarketTools, Inc., the leading provider of software and services for enterprise feedback management (EFM) and market research, will highlight its advanced voice of the customer solutions as a sponsor of the Next Generation Customer Experience Conference, taking place in Las Vegas, March 26-28, 2012. At the conference, MarketTools will exhibit its next-generation EFM solution, MarketTools CustomerSat™, which includes advanced analytics and the industry’s most comprehensive Action Management capabilities to help companies more effectively resolve customer issues and proactively save at-risk customers.
In addition, MarketTools customers American General Life Companies and Pitney Bowes will participate in panel discussions on Customer Feedback & Customer Loyalty on Wednesday, March 28. Candy Michael, VP, Customer Feedback Office, American General Life Companies, will participate in the panel discussion,“The Importance of VoC (Voice of the Customer) And Data-Driven Decision Making for Your Organization,” examining the role that voice of the customer data plays in product and service innovation, at 1:55 pm. Gael Lundeen, VP, Customer Experience, Pitney Bowes, will participate in the panel discussion,“Establish, Maintain And Track Your Customer Experience Metrics,” discussing ways to measure the success of customer experience programs, at 3:15 pm.
MarketTools is a leader in providing businesses with advanced voice of the customer (VOC) solutions to listen to, analyze and act upon customer feedback. The company was named a leader by Forrester Research Inc. in its report: “The Forrester Wave™: EFM Satisfaction and Loyalty Solutions, Q3 2011," achieving highest scores in several categories including feedback collection, survey programming and management, and action management.
The Next Generation Customer Experience Conference takes place March 26-28 at the Green Valley Ranch Resort & Spa in Las Vegas, NV.
About MarketTools, Inc.
MarketTools (markettools.com) is the leading provider of software and services for market research and enterprise feedback management (EFM). The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London.
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greg.marek[.]markettools.com 
