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West Springfield, MA, United States, 2012/03/21 - Christine Parizo Communications is pleased to announce an audit companies will love - a copy audit that examines messaging, usability and SEO effectiveness - ChristineParizo.com.
How do you know if your website copy is attracting your ideal clients? Messaging, usability and even SEO keyword usage can be confusing. Christine Parizo Communications is pleased to announce a new way to demystify company websites by offering a new, comprehensive copy audit.
These days, when prospects evaluate service providers, they check out the website first. Companies that aren’t making the cut and getting the calls they expected may need to re-evaluate their web strategies. With a copy audit, the company gets an evaluation of:
• Website structure
• Website copy
• Search engine optimization (SEO)
Once the audit is complete, companies receive an easy-to-read report with action steps they can take immediately to bring in more clients and customers.
“I’m excited to offer this service to businesses, particularly small businesses,” says Christine Parizo, principal copywriter. “It’s a great entry-level service that is much less expensive than a full website copy rewrite and provides information about the website that companies may not otherwise see because the proprietor is just too close to the business.”
With a simple website survey, clients can immediately get started on their website copy audit by providing contact information, keywords they use, and who their ideal client is. Christine then creates a user persona for the website and provides a report through the eyes of the user. The user persona can be utilized in other marketing efforts that the business pursues, including drafting sales letters, brochures or other collateral.
About Christine Parizo Communications
Modern marketing knowledge and vintage grammar sensibilities - that's what Christine Parizo (christineparizo.com) brings to every project. Whether it's a website, brochure, white paper or press release, Christine can tailor her copywriting and copyediting services to assist different types of businesses with their marketing material.