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70 Fathoms Publishes the ABC Guide to A Successful Sales Team - Your guide to sales teams and sales optimisation by 70 Fathoms director Kate Mayfield -
70 Fathoms Publishes the ABC Guide to A Successful Sales Team


NewswireToday - /newswire/ - London, United Kingdom, 2012/03/21 - Your guide to sales teams and sales optimisation by 70 Fathoms director Kate Mayfield -


How great is your sales team? Can you declare, hand on heart, that your sales team are performing at their best? Would you say there is no room for improvement? If you have answered no to these last two questions then you should read on.

70 Fathoms Director Kate Mayfield has given a very simple to follow, step by step guide, on how to manage and work alongside your sales team to provide your business with the best possibility of success. You need to carefully hand pick and invest in your sales team, with both time and money, to ensure the sales optimisation of both team and company is reached. Not forgetting the criteria for obtaining this first-rate sales person, which is definitely not a job to be thrown at the unprepared or inexperienced. You must be choosey in order to ensure you are not going to lose money in both direct cost and revenue opportunities.

It’s also true that sometimes the sales just won’t work but this can be due to a multitude of factors, from lack of technology at the sales team’s disposal, or inadequate management handling, to unmotivated staff. The conclusion being that optimising your sales takes good management and people skills plus having the right technology at your disposal.

70 Fathoms, the sales and marketing operations consultancy, provides expert advice and connects businesses to each other through its membership services. They have introduced membership as a way to support businesses in a cycle of continual improvement and knowledge sharing. Using 70 Fathoms membership service can only help to provide sales and marketing operations directors, directors of marketing and sales and heads of businesses to develop their operational effectiveness and efficiency and optimise their sales operation.

Kate Mayfield goes on to say: “Membership makes us your partner in achieving your operational goals. Plus it gives you immediate access to the skills and expertise you cannot afford to have in-house all the time. Through our consulting and membership services, we help organisations, with a data-driven sales and marketing route to market, to continually improve the effectiveness and efficiency of their sales and marketing processes, technology and people.”

All these issues are addressed in the article at or contact us directly to find out how we can help you optimise your sales and marketing operations.

About 70 Fathoms

70 Fathoms ( are sales and marketing software consultants. They guide businesses through the strategic thinking that should underpin such projects through requirements documenting, process mapping and vendor selection. Our value comes from our deep knowledge of marketing, sales and the implementation of the technology that supports these functions.

If you are considering investing in software for marketing or sales, contact us for advice or go to for more information about our services.


Written by / Agency / Source: 70 Fathoms


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70 Fathoms Publishes the ABC Guide to A Successful Sales Team

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