MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
More news: Direct Marketing
Written by / Agency / Source: MarketTools, Inc.
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

MarketTools Presents 'Advances in Market Segmentation Analysis' Tutorial at Sawtooth Software Conference, March 20 - Analytics Expert Joseph Retzer Presents at Leading Marketing Research Event - MarketTools.com
MarketTools Presents 'Advances in Market Segmentation Analysis' Tutorial at Sawtooth Software Conference, March 20

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2012/03/20 - Analytics Expert Joseph Retzer Presents at Leading Marketing Research Event - MarketTools.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

MarketTools, Inc., the leading provider of software and services for market research and enterprise feedback management (EFM), today announced that Joseph Retzer, Vice President, Advanced Analytics at MarketTools, will lead a tutorial titled,“Advances in Market Segmentation Analysis,” at the 2012 Sawtooth Software Conference today. Retzer’s presentation will highlight his expertise in using leading-edge analytic techniques to inform strategic business decisions, and will incorporate learnings from segmentation studies conducted at MarketTools.

When: Tuesday, March 20, 8:00 am. – Noon and 1:00-5:00 pm.

Tutorial Title: “Advances in Market Segmentation Analysis”

Description: The focus of this tutorial will be on new unsupervised learning (Cluster Analysis) algorithms and models. It will begin with a short review of some well-known methods including K-means, PAM (Partitioning Around Medoids), Finite Mixture Modeling, and Clustering Objects on Subsets of Attributes (COSA), with particular attention to the Cluster Ensemble approach. Supervised learning techniques (e.g. CART) will also be discussed, with emphasis on the relatively new and highly regarded Random Forest algorithm, in addition to a review of Semi-Supervised Learning (SSL) algorithms, which combine information from both supervised and unsupervised learning.

This marks the third time Retzer has been invited to present at the esteemed Sawtooth Conference, renowned in the marketing research industry for its practitioner-oriented focus and depth in the fields of conjoint analysis, segmentation, and data collection/analysis. The 2012 Sawtooth Software Conference will be held on March 21-23, 2012 in Orlando, FL, at Disney's BoardWalk Inn, with tutorials and workshops held March 19-20 at the same venue.

About MarketTools, Inc.
MarketTools (markettools.com) is the leading provider of software and services for market research and enterprise feedback management (EFM). The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London.

* All trademarks are the property of their respective owners.

Additional Resources:
• Follow MarketTools on Twitter
• Read the MarketTools Blog
• Find MarketTools on Facebook
• More MarketTools News.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: MarketTools, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!


MarketTools Presents 'Advances in Market Segmentation Analysis' Tutorial at Sawtooth Software Conference, March 20

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Greg Marek - MarketTools.com 
415-957-2259 greg.marek[.]markettools.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any MarketTools, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From MarketTools, Inc. / Company Profile


Read Direct Marketing Most Recent Related Newswires:

Selligent Named 'Hot Vendor' in Customer Experience by Aragon Research
Selligent Honored as ‘Best Overall Marketing Automation Company’ in Prestigious Awards Program Recognizing Standout Marketing Technology
Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing Cloud
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
MMA Launches the Future of Mobile Fraud Council to Help Marketers Stay Ahead of Fraudulent Practices
Signal and Selligent Marketing Cloud Enter Partnership to Arm Brands with Powerful Customer Experience Capabilities
Selligent Marketing Cloud Announces Selligent Cortex Native Artificial Intelligence
US Selligent Awards Honor Clients for Insight-Driven Marketing
Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum
Goodstuff Communications & House of Fraser Awarded 'Best in Show’ At The MMA’s UK Smarties Awards for Their ‘View From The Red Carpet' Mobile Campaign
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop
Keono Partners with LashBack to Ensure Email Compliance, Safeguard Brand Reputation
MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers and Agencies

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Limelon Advertising, Co.

Visit  RightITnow, Inc.





 
  ©2020 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)