MyBinding.com, one of the country's leading Internet retailers of document finishing machines and supplies, recently added Nextopia Site Search technology to their growing site.
MyBinding.com has been online for over eight years. When the page was first put up, a basic search algorithm offered decent results. However, over the years the site has expanded to include over 24,000 products related to binding, laminating, document finishing, and more. The massive inventory list is complicated to index and search with successful results.
"We have a great selection of inventory listed on our website." said Jeff McRitchie, Vice-President of Marketing for MyBinding.com. "Unfortunately, it was sometimes difficult for people to find certain items using our old search tool."
Integrating Nextopia software onto MyBinding.com was a decision made after listening to both customer and employee feedback. MyBinding.com has always provided exceptional customer service. After many requests for an improved search function, the online retailer took action.
"We take our customers' feedback very seriously," said McRitchie. "Nextopia is helping us to provide them with better search results using intelligent search technology."
Nextopia's website boasts of over 1,400 businesses using their software, including Crabtree and Evelyn, Swatch, and many others. With this technology, visitors to MyBinding.com can now expect better search results with the option to filter items for even more precise offerings. They can also sort according to various categories, such as brand, price, color, and more. Nextopia also brings the benefit of "Error tolerant fuzzy matching". This algorithm considers both plural and singular terms, partial search terms, and homophones – words that sound the same, such as knight and night. Other features offered include automatic spell check, alternate search options, synonymous matching, and metrics-based ranking.
"We are really excited to have Nextopia Search onto our site," stated McRitchie. "Not only will it streamline the search process for our customers but it will also increase our sales as users will be able to actually find what they're looking for."
MyBinding.com is a division of Information Management Services, LLC. The company is based in Hillsboro, Oregon, and offers the Internet's largest selection of binding equipment, laminators, and document finishing devices and supplies. For more information, they can be reached at 1-800-944-4573.