MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: Frost & Sullivan
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Joint Ventures and Collaboration will Drive M-Payment Service Development Observes Frost & Sullivan - Cooperation between telecom operators and financial institutions aims to promote M-Payment services - customer retention is a priority
Joint Ventures and Collaboration will Drive M-Payment Service Development Observes Frost & Sullivan

 

NewswireToday - /newswire/ - London, United Kingdom, 2012/02/16 - Cooperation between telecom operators and financial institutions aims to promote M-Payment services - customer retention is a priority.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Financial / Legal / Venture Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Joint ventures and collaboration among market participants are seen as the key market drivers for the Mobile (M-) Payments market. Joint ventures established between major telecom operators and financial institutions aim to employ both parties' expertise for developing and promoting M-payment services.

"With joint ventures, market participants can leverage their brand name across diverse industries to create awareness of M-payment services," says Frost & Sullivan Research Analyst Jayashree Rajagopal, author of a new analysis "European M-Payment Update". "Similarly, regional factors such as the level of credit/debit cards usage in a particular country have to be considered when developing alternative payment services aimed at increasing customer adoption."

In certain cases such as micro-payments for telecom operators and Point of Sale (PoS) for payment providers like Visa, initiatives have not involved other market participants since the companies are aware of the dynamics of the respective segments.

The major platform currently used for M-Payment services is SMS, however Near Field Communication (NFC) usage is increasingly prevalent in the retail and transportation sectors. NFC is expected to develop into a strong platform that helps retail stores adopt M-payment services. "When adopting a new payment-related technology, the major factors considered are the complexity of business models/transactions, degree of security/privacy needed, ease of use for customers, ecosystem readiness, and costs involved," adds Ms Rajagopal.

So far, one of the reasons for the slow roll-out of M-Payment services has been the absence of defined business models. The limited focus on developing business model coherence – even during M-Payment trials – and the lack of awareness and customer retention strategy tarnishes the lustre of most services after the initial splash.

Although a number of partnerships have been announced, business models have often not been clearly defined due to issues such as revenue sharing requirements. Moreover, the fragmented approach of the market participants has resulted in low awareness of M-Payment services.

"The success of M-Payment services will largely depend on repeated usage of such services," notes Rajagopal. "To achieve that, service providers need to encourage the use of M-Payment services through mobile customer relationship management (CRM) that include mobile vouchers and loyalty cards."

If you are interested in more information on the "European M-Payment Update", please send an e-mail with your contact details to Joanna Lewandowska, Corporate Communications, at joanna.lewandowska[.]frost.com.

European M-Payment Update is part of the Mobile & Wireless Communications Growth Partnership Services program, which also includes research in the following markets: European Mobile Content Market, Mobile Broadband in Russia and An insight into the U.S. Mobile Financial Services Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.

European M-Payment Update / 9838-65

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Financial / Legal / Venture Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Financial / Legal / Venture articles,
CATCH Visitors via Your Competitors Announcements!


Joint Ventures and Collaboration will Drive M-Payment Service Development Observes Frost & Sullivan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Joanna Lewandowska 
+48 22 481 62 20 joanna.lewandowska[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Financial / Legal / Venture via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Financial / Legal / Venture Most Recent Related Newswires:

The Retirement Advantage Appoints Darin Erdmann As National Sales Manager
Global Female Income to Reach Trillion in 2020 Says Frost & Sullivan
ALM Announces the Launch of Legal Radar
SCOR Acquires A Majority Stake in AgroBrasil - An Innovator and Leader in Brazil’s Agriculture Insurance Ecosystem
The Retirement Advantage, Inc. Hires Trey Galuppi As MEP Specialist
Controlling eDiscovery Spend, Security, and Cloud Are Top Priorities for Enterprise Legal Departments
ALM Announces the Launch of Law.com International
The Retirement Advantage, Inc. Continues Expansion of National Footprint with Acquisition of FSA
Global Lending Services, LLC Expanding Operations, Adding 669 Jobs in Greenville County, SC
Two Powerhouse Keynotes to Drive the Business of Law Discussion At Legalweek
The Retirement Advantage, Inc. Expands Consulting Capabilities and National Footprint
Global Financial Analytics Market is Propagating At a Growth Rate of 10.05% CAGR by 2027 Finds Inkwood Research
Apollo and Athene to Acquire PK AirFinance from GECAS
TRA Offers Complimentary Business Assessment to TPA Owners through Year-End 2019
ALM Announces New Data-driven Audience First Marketing Platform

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Limelon Advertising, Co.

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2020 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)