In Charlie McCurdy’s recent presentation on The Future of B2B Media, he suggested that the media industry needs to shift its emphasis to its customer, and away from a media-centric focus. Knowledge Marketing (KM) is the proprietor of the product that does just that.
KM’s PubLutions is a suite of Web-based technologies that provide publishers with the ability to manage all of their interactive marketing from a single platform. Integrating all aspects of marketing programs requires expertise, strategy and knowledge of best practices.
“Knowledge Marketing helped us completely rethink and execute our database strategy,” said Sandra Martin, Group Director, Strategic Community & Audience Development at UBM Canon. “KM’s PubLutions platform has allowed us to manage and grow powerful database programs that helped achieve several of UBM Canon’s recent business objectives.”
“We have been working very hard with our clients to offer some new ways for publishers to grow their business” states Joe Benson, President of KM. “UBM Canon is a great success story as they really have become a leader in understanding the transfer of readers to users and the positive impact it can have on their audience and how they interact with their brands.”
The suite of tools in PubLutions includes traditional audience development, email marketing, database marketing and master file technology—just to name a few. The utilization of these technologies in unison allows publishers to generate more revenue, improve audience segmentation, increase brand identity and reduce production expenses.
About Knowledge Marketing (KM)
Knowledge Marketing (KnowledgeMarketing.com) is an on-demand software and services company delivering a unique blend of technology and industry knowledge to help companies grow a profitable online channel with their cross channel marketing platform, ECN™. Its high performance, secure and scalable platform provides a single solution to connect with customers to optimize email marketing efficiencies, automated email delivery, robust segmentation and integrated social, mobile, surveys, digital editions and analytics. With nearly a decade of expertise, the solution portfolio also consists of Publutions, Govlutions and Good Donor, a series of KM products focused on those vertical markets served delivering high value and quantifiable results.