PURE Promotions is teaming up with the Firm Bar in Lansing Michigan for the official launch of Voli Light Vodkas into the Michigan market. Voli Light Vodkas, the world’s first low calorie vodka, will be launching their products in multiple markets around the United States. A major brand push has been planned for early this year, just in time for swimsuit season. PURE Promotions is planning major launch parties around the state in cities such as Lansing, Ann Arbor, Grand Rapids, East Lansing, Kalamazoo, in addition to several others. PURE Promotions chose The Firm Bar to host the initial launch party for Voli Light Vodkas because of the nightclub atmosphere, exceptional staff, and eight music video integrated televisions.
The hottest hits and video mixes for the evening will be provided by DnW Sound of Lansing. Video DJs, DJDC (Dan Caban) and DJ Big Red (Ryan Gaffney) will be mixing newest Top 40, the hottest Hip-Hop, and dirtiest house music. DnW Sound has been revolutionizing the DJ industry by mixing the newest and most popular songs and videos together. With the popularity of their outspoken and crazy leader, DJ Donnie D, and the new DJs following in his footsteps, you will see the DnW Sound DJs at all the major venues around the state.
According to the Voli spokesperson and ambassador, international recording artist, songwriter, and producer, Pitbull,“Voli’s the New Vodka”. The Firm and DnW Sound's ability to play music videos is valuable to the brand because recent Pitbull music videos such as “International Love”,“Rain Over Me”, and “Give Me Everything”, have strategically placed the Voli product throughout. In January, Voli announced six-time Grammy award winner, Fergie, as a new partner, so wait for new videos to appear with the Voli brand scattered throughout.
"I'm really moved to associate with Voli Light Vodka, to be a majority shareholder in this incredible brand. Apart from being pioneers in a new category, Voli Light Vodka is the smoothest and most delicious drink that I've had, and because of that I've decided to partner with them. I'm moved to see that this brand grows, and that I can be part of that success." - Pitbull
"I'm excited about my new partnership with Voli Light Vodka; a company that understands the modern girl on the go. A fit and active lifestyle can now happily co-exist with a sexy night on the town with your girlfriends or your man. The orange vanilla fusion tastes just like a creamsicle...mmm. Voli's innovative and delicious low-calorie vodkas mean I can have my workouts not be ruined by a night out. J'adore Voli!" - Fergie
Voli Light Vodkas are the world’s first ever line of super premium, low calorie, fruit and fusion flavored vodkas. They are available in all major markets throughout the United States in five delicious flavor mixes. Voli Light Vodkas contain electrolytes and are, on average, between 25 and 40 percent lower in calories than the leading brands. They are produced in the Cognac region of France, from the finest French wheat, pure water, and natural flavors. The elaborate process involves distilling the vodka five times and filtering it four times.
PURE Promotions (purepromote.com) is excited to work with such a delectable and quality product. In addition to being available in major markets in the United States, Voli Light Vodkas will be accessible in all cities throughout the country by the end of 2012. Voli Light Vodkas are imported by Palm Bay International and distributed amongst multiple distribution chains.