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London-based signage specialist, Creative FX, has applied new Olympic-themed graphics to the windows of BMW Mini’s flagship store in Park Lane as part of BMWs campaign to support the 2012 games.
The display is set on a backdrop of an outline of the London skyline, including iconic London landmarks, such as St Paul’s Cathedral, Tower Bridge, the Gherkin and the London Eye, whose pods have cleverly been replaced with BMW cars. It also includes a host of athletes, the Olympics logo and a count down to the games.
Printed on Avery digital external vinyl, using specialist outdoor inks, the graphics will last between five and seven years. The versatility of the vinyl, however, means it can easily been removed once the games are over. This is the second window display Creative FX has fitted for the Park Lane store, having applied Christmas-themed graphics at the end of the last year.
The display is part of BMW’s wider support of the Olympics. Official Automotive Partner of the games, BMW will provide a fleet of 4,000 cars to be used by athletes and officials at the games. With the objective to host the ‘most sustainable games ever’, this includes 200 electric-only vehicles (160 BMW 1-Series ActiveEs and 40 MINI Es).
Mini has also released special editions of the Mini Cooper as part of its ongoing sponsorship campaign, with two after popular London neighbourhoods: the Baker Street edition and Bayswater edition.
In the lead up to the games, Chris Pook, Director at Creative FX predicts more people will be using vinyl to demonstrate their support for London 2012. “Vinyl is so adaptable it can used in lots of different ways. From shop windows, to banners, Union Jack cars, even wall displays, we can wrap it all.”
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