“Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy” gives business owners and managers a fast way to shift to a customer-centric culture. Zhivago’s interviews of thousands of her clients’ customers, and her experience as a Revenue Coach, have convinced her that a company’s current customers can reveal how to sell successfully to new customers, if you ask them the right questions at the right time, in the right way. It is possible to literally “reverse-engineer” successful completed sales to produce new sales in quantity.
“Everyone guesses, assumes, and experiments in an attempt to market successfully,” Zhivago says. “It’s an incredible waste of resources, time, and market opportunity. Instead, you can know how to make it easy for customers to find you, buy from you, and have a pleasant experience with your company, products, and services.”
Zhivago has become an expert on the customer’s buying process. She blogs at the RevenueJournal.com. Her latest book has a 5-star average rating on Amazon.com. “I wrote this book to give business owners and managers a way to solve the toughest marketing and selling problems, including channel confusion; the classic war between marketing and sales; efforts that don’t bear fruit; and quickly shifting environments. It is possible to meet customers exactly where they are, using these methods.”
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About the Small Business Book Awards
The Small Business Book Awards recognize business books that were published in 2011. Small business owners often seek advice and information through books. While there are many thousands of books published each year, it's those of interest to small businesses and entrepreneurs that the Small Business Book Awards seek to honor.
"With so many books being published each year, we wanted to recognize those that made a difference to small business owners and managers and startup entrepreneurs," said Ivana Taylor, Book Editor at Small Business Trends, which produces the Awards. "Our annual Small Business Book Awards are a way to highlight the books that entrepreneurs are reading and learning from."
“The Awards are an honor to the authors who write books for the small business and entrepreneurial community,” says Anita Campbell, CEO of Small Business Trends,"For many of the authors, writing a book is a labor of love. They deserve recognition."
The Small Business Book Awards, now in its fourth year, enable the small business community to nominate, show their support for, and vote on their favorite business books. The top 10 winners will be selected by readers based on number of votes as the Best Small Business Books of 2012, while the top five vote-getters in each category become Category Winners. Voting commences February 1, 2012. In last year's Awards, over 41,000 votes were cast by the community.
The Small Business Book Awards initiative is produced by Small Business Trends, an award-winning online publication, which along with its sister sites, serves over 4,000, 000 small business owners, stakeholders and entrepreneurs annually.
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