NewswireToday - /newswire/ -
London, United Kingdom, 2012/01/26 - City AM has signed up Aviva, the world’s sixth largest insurance group, to sponsor its activity around the World Economic Forum Annual Meeting in Davos - CityAM.com.
The World Economic Forum Annual Meeting, which started yesterday for five days in Davos, Switzerland, will be supported by daily commentary within City AM and will include an opening column from Aviva’s group chief executive, Andrew Moss.
City AM will feature a daily spread throughout the annual meet including a preview in today’s paper as well as a round up on Monday. Special distribution outside Aviva’s headquarters in St Helen’s, City of London, will also mark the activity.
In addition to last year’s coverage, the activity will be supported by an online element with Aviva sponsoring City AM’s newsletter as well as a dedicated area on the website for the coverage with Aviva branding.
Harry Owen, City AM’s commercial director, said: “Davos brings together the best business minds with world leaders and academics to address global challenges. This is important to City AM as it provides our readers with the latest news from the event supports our initiative to offer quality content to the London business community.”
For further information contact:
Georgina Lipscomb / Lucinda Herring - Propeller
T: 0203 301 5353 / 07737 388414 / 07908 969104
City AM (cityam.com) has more than 102,000 readers each week day and is the first newspaper to serve exclusively London’s affluent financial village. A recent YouGov survey revealed that CITY AM has the most affluent readership of any newspaper in the country – a CITY AM reader has an average income of £66,000.
The newspaper is a one-stop-shop for all the latest business news, markets information and analysis of the financial world. City AM is committed to distributing the newspaper to senior business executives at the start of their journeys every week day as well as in the Square Mile, Canary Wharf and other key business districts.