NewswireTODAY - /newswire/ - Olney, MD, United States, 2005/07/23 - As more information technology companies position themselves to grab some of the Federal Government budget, they are turning to media training from government-focused public relations firms for a competitive advantage.

As the Federal government continues to pour money into homeland defense initiatives and determines where they'll be increasing funds for IT projects, savvy IT contractors are gearing up to more effectively communicate the value of their solutions, through increased public relations activities targeted to this unique marketplace and focused media training.

"Smart IT executives recognize there's growing interest in many different areas of information technology right now from those in the Federal government who make the buying decisions," noted Sandy Levine, President, Advice Unlimited, a public relations consulting firm specializing in serving the Federal marketplace. "The key is to understand the unique needs of this marketplace, effectively provide the information and education the Federal agency officials need to make intelligent decisions - and do this within a tight window. That means targeted communications, with the right message."

Levine noted that requests for media training have increased significantly in the last two months. "More executives are recognizing this is a specific skill. They're putting forth the effort to ensure they have a better understanding of the needs of the Federal marketplace, the publications that serve this unique marketplace, and the best way to effectively communicate and enter into a dialog with these decisionmakers. It's very smart business - and definitely seems to be paying off for those who are taking it seriously."

Advice Unlimited is based in Olney, MD, and works exclusively with IT companies that sell to the government, and with government agencies directly. This small, woman-owned business also holds a GSA Schedule Contract, and offers media training as a project on this contract.

Agency / Source: Advice Unlimited

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