Getting ranked on the first page of Google search means business. Here are some cost effective SEO ways from SEO strategist Steve Giovinco for small creative businesses:
1. Define Your SEO Goals.
This is one of the most important and least used first steps. People—including professionals—skip it, mostly because it seems obvious. But a careful review of your business vision will yield great benefits. Where are they now and where do you want to be? Do you want the phone? Be on the first page of Google search results? This is important when coming up with effective search terms, the next step.
2. Create Effective Search Terms.
What are search terms? These are the added to your website behind the scenes to identify your site when a client searches for you.
Excellent phrases must be based on your business goals AND be within certain practical search ranges. For example, if you are promoting your gallery or photography, adding “art” or “photo” as your main term is useless—you would be listed on page 100! Instead, fine-tune your phrase to bring hits. “Contemporary fine art,” or “Brooklyn photography” are effective solutions.
3. Add Blog Postings
This requires a big effort but pays off. Update your site with frequent and focused blog postings based on the search terms. This is key. Why? Google loves unique content updates, and this is one of the best ways to move your search ranking UP.
About Steve’s Online Marketing | SEO | Social Media | Reputation
Steve Giovinco (stevegiovinco.com) is an SEO Strategist who personally helps small businesses optimize sites for search, generate buzz using social media, and repair online reputations. It all started when he had to figure out how to promote his own site (I’m a fine art photographer too), and has worked for companies small (photographers, fashionistas) and large (Lehman Brothers, Lifetime Television). Steve has an MFA from Yale University and an MA from NYU's Interactive Telecommunication Department.