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With .CO becoming the first globally-recognized business domain since .COM, Novy Domains LLC (aka sees the .CO momentum building and announces the availability of 1,400 premium .CO Internet domains for sale.

The co-founders of grew up in a family business and have continued the entrepreneurial spirit throughout their lives. President and CTO Timm Martin has been following the .CO buzz since ICANN approved it as a generic top-level domain (TLD) in 2010. “In a global market, people see .CO as abbreviation for ‘Company,’ ‘Corporation’ and ‘Commerce,’” said Timm. “Since .CO is relatively new, there are still many great .CO domains available at an affordable price. This gives brands, businesses and individuals the opportunity to create a global footprint on a limited budget.” Timm also authors’s blog at

.CO is Affordable and Available

Premium .COM domains have become the “Beverly Hills 90210” of the Internet, typically selling for tens to hundreds of thousands of dollars or more. Whereas .CO is an up & coming domain that’s internationally recognized and respected, yet still affordable for small-to-medium businesses.

Novy CEO Lisa Rae Martin emphasizes the opportunity for .CO as a tool to promote new business. “In this challenging economic climate, companies have to expand and diversify their portfolios. .CO enables companies to broaden their presence on the Web at a fraction of the price of .COM. It’s also a launchpad to advertise into new markets as their product mix evolves.” Lisa sees ad agencies and marketing firms recommending .CO to their clients so they can “own their category” on the Web. She also notes that GoDaddy will promote .CO with a Super Bowl commercial on February 5, 2012.

Category-Killer Domains

A new study by Microsoft Research titled “Domain Bias in Web Search” demonstrates how important it is for businesses to own a recognizable domain on the Internet. “If you have a credible, trusted domain name, you’ve got an advantage, as searchers really do pay attention to the URL in search results before deciding to click,” reports the study authors, “And this is true regardless of the position of the URL on a search result page.” For example, owning is OK, but is much better. With .CO as a new TLD, is just one of many category-killer domains available for sale at

.CO is the new .COM – Shorter and faster for the mobile generation.

About Novy Domains
Novy Domains, LLC ( is a privately-held Wisconsin USA company that sells premium .CO Internet domains. Please visit Novy Domains on the web at, or email info[.] for more information.

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Written by / Agency / Source: Novy Domains


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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Novy Domains securities in any jurisdiction including any other companies listed or named in this release.

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