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Discovery Communications Launches Discovery Kids Puterbugs - First-of-its-kind technology program designed for kids age 8 and younger - / / / /
Discovery Communications Launches Discovery Kids Puterbugs


NewswireToday - /newswire/ - New York, NY, United States, 2012/01/11 - First-of-its-kind technology program designed for kids age 8 and younger - / / / / NASDAQ: DISCA, DISCB, DIS

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Discovery Communications, Inc., the world’s number one nonfiction media company, is helping empower tech-savvy kids with the launch of Discovery Kids Puterbugs, a technology-based program designed to teach children ages 8 and younger today's most important computer skills and healthy tech habits. Discovery Kids Puterbugs ( is presented by Discovery Kids, the #1 real world brand for kids and Imagine Tomorrow®, the leading provider of computer classes for young children.

A first-of-its-kind program, Discovery Kids Puterbugs is the only interactive experience available that teaches kids, in a fun and age-appropriate way, the full scope of technology skills in today’s digital world. In a safe environment that promotes a healthy foundation and proper tech etiquette, the program helps kids master skills that range from basic file navigation, Internet and keyboarding skills to an understanding of the latest in cutting-edge technology, such as mobile apps and cloud computing. Discovery Kids Puterbugs takes kids natural tech abilities to a new and impressive level essential for their future success.

Guided by a live-action teacher, Mr. Scott (who always wears his signature cowboy hat!), kids take on the role of computer detectives to solve interactive online missions that promote respect for technology while teaching the top 100 computer and Internet skills. Mr. Scott welcomes kids into the virtual neighborhood and leads them through missions set in tech-themed destinations such as Email Trail, Laptop Lagoon, Webwood Forest and Great Wireless Reef. He speaks directly to the child through webcam-style videos making them feel like the star of their own interactive adventures supported by a friendly cast of crawly “Puterbugs”. Each 30-minute animated mission adapts to a child’s skill level as the adventure moves along.

“We feel Puterbugs is a natural fit for the Discovery Kids brand as we pride ourselves on providing kids with real world experiences that promote learning through exploring.” said Elizabeth Bakacs, Vice President of Licensing for Discovery Kids,“Discovery Kids Puterbugs satisfies children’s natural curiosity for technology while satisfying the parent’s desire for their children to use it in creative and meaningful ways.”

"Born into a digital era, it is important for today’s kids to get an early start on learning the proper use of technology,” said Julia Patterson, Founder of Imagine Tomorrow,“Discovery Kids Puterbugs is doing just that by helping young children build early habits to respect technology as a tool, not just a toy.”

Combining one of the most trusted children’s brands amongst parents with the leaders of technology learning for young children, the online Discovery Kids Puterbugs program brings to the public an enhancement of the successful in-classroom experience which Imagine Tomorrow has developed over the past 20 years. The classes are currently being offered across the country in more than 700 locations – including a roll-out of schools through a national partnership with early childhood education provider, Learning Care Group.

The deal was brokered on behalf of Discovery Communications by Big Tent Entertainment, the North American licensing agent for the Discovery Kids brand.

About Discovery Communications Inc.
Discovery Communications ( is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including

About Imagine Tomorrow
Imagine Tomorrow ( is the largest national provider of unique technology class experiences for young children, featuring an innovative library of proprietary software and content carefully developed over two decades. Imagine Tomorrow was founded in 1991 by schoolteacher turned entrepreneur, Julia Patterson, who left classroom teaching to follow her dream to inspire millions of children to reach their potential by empowering them with the latest technology. The program is currently offered in over 700 locations through a network of providers who bring the content to their local community through class offerings at preschools, childcare centers, and family-friendly locations. To reach more children, Imagine Tomorrow created Puterbugs ( to extend the experiences with a new online format available anytime, anywhere.

About Big Tent Entertainment, LLC
Big Tent Entertainment, LLC ( is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for fashion and viral sensation Domo and the North American agency of record for three of Discovery Communications’ most popular brands - Discovery Kids, TLC and SCIENCE. Additionally, Big Tent represents Purple Ronnie, one of the U.K.’s most successful social expression brands, and PixFusion, a global leader in personalization products.

About Learning Care Group, Inc.
Headquartered in Novi, Mich., Learning Care Group provides early education and care services to children ages six weeks to 13 years under its umbrella of brands: The Children’s Courtyard, Childtime Learning Centers, La Petite Academy, Montessori Unlimited and Tutor Time Child Care/Learning Centers.

Learning Care Group operates more than 1,000 schools (corporate and franchise) across 36 states, the District of Columbia and internationally, and has a system-wide capacity to serve 156,000 children.

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Discovery Communications Launches Discovery Kids Puterbugs

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