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Fashion Retailer Boden Launches First iPad App with Ceros - Multi-channel content marketing platform, Ceros has today launched its iPad app with online fashion retailer, Boden - Ceros.com
Fashion Retailer Boden Launches First iPad App with Ceros

 

NewswireToday - /newswire/ - London, United Kingdom, 2012/01/09 - Multi-channel content marketing platform, Ceros has today launched its iPad app with online fashion retailer, Boden - Ceros.com.

   
 
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The app, designed by creative agency FMG, uses the iconic Boden photography and will be published monthly, in-line with the traditional Boden paper catalogue. Boden for iPad is designed to provide a beautiful, stylish companion to the Boden website.

The app is full of unexpected details and unique features designed to help customers explore the Boden clothing range in a fresh and exciting way. Features include personalized product recommendations based on the current weather conditions, and the “chitter chatter” page provides a beautifully curated live feed from Boden’s social media channels and community site. The whole app is packed with uplifting photography and outfit inspiration from Boden catalogue shoots.

Neil Warburton, CRM Manager at Boden said: “iPad is fast becoming a must-have device for many Boden customers. The traditional paper catalogue provides such a stylish and uplifting showcase for the Boden brand it makes total sense to extend this onto the iPad. The Ceros platform, together with the design from FMG, offers a really cost-effective way of continuing to inspire our customers.”

Paul Fifield, President & Co-Founder of Ceros said: "We are very excited that Boden are launching their first app with us. We have worked closely with Boden for a number of years creating interactive catalogues for the desktop that drive significant ROI. With the rise of tablet-based commerce we are very confident our solution will drive meaningful revenues for Boden.”

The apps are now available to download from the iTunes store in the UK and US.

 
 
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Fashion Retailer Boden Launches First iPad App with Ceros

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Publisher Contact: Claire Hope - Ceros.com 
+44(0)20 7078 8436 claire.hope[.]ceros.com
 
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