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Albany, NY, United States, 2012/01/03 - This report categorizes the baby food and pediatric nutrition market into seven geographic regions namely: Asia – Pacific, Western Europe, Eastern Europe, North America, Latin America, Middle East & Africa and Australasia - TransparencyMarketResearch.com.
The global baby food market & pediatric nutrition market is primarily categorized on the basis of products, types, nutritional values and ingredients. The two broader segments i.e. baby food and pediatric nutrition accounted for USD 11.8 billion and USD 26.3 billion respectively in 2011.
Furthermore, pediatric nutrition segment is classified into infant formula & children nutrition segments. Infant formula is then segmented into conventional formula & specialty formula. On the other hand, baby food & pediatric nutrition market dried baby food, prepared baby food & milk formula are major segments by type. The baby food & pediatric nutrition products are segmented into bottled food, baby cereals, baby snacks, baby soups and canned & frozen baby food.
Understanding the demographic trend is most crucial in gaining competitive advantage in the baby food & pediatric nutrition market. A number of converging demographic developments is helping the baby food & pediatric nutrition industry for its rapid growth: It happens to be the largest number of babies is born in geographies with fastest growing consumer spending, low consumption of pediatric nutrition products, and more women are entering the workforce, which is driving the demand for breastfeeding alternatives. These factors in combination with growing number of research demonstrating the absolute need of balanced nutrition for growth and development of child & its health have and will continue to drive spending on pediatric nutrition products.
In most of the cases, babies consume baby food and pediatric nutrition products from birth until age four. According to estimates by Transparency Market Research, there were about 636 million children aged 0 – 4 years in 2010 and about 553 million (approximately 90%) lived in less developed regions. Moreover, on average, more than 140 million children are born globally every year with developing countries accounting for more than 92% of the births. We expect these demographic trends to remain stable over the next 40 years.
In regional markets, Asia – Pacific nearly accounts for 2/5thof the market revenue followed by North America at 21% &Western Europe at 20%.Eastern Europe, Latin America and Middle East & Africa collectively accounted for 1/5th of the market in 2011. The less developed regions (Asia – Pacific, Latin America & MEA) will consolidate their position during next six year and will collectively account for 3/5th of the overall global baby food & pediatric nutrition market in 2017.
Strong marketing and distribution isthe key for establishing brand image and gaining competitive advantage at the country level markets. Nestlé’s Cerelac is synonymous with packaged baby food in many countries such as Indonesia and India. Product variation and packaging also plays crucial role in adoption of baby food products. Flavored variants in multiple packaging sizes (family packs to single servings) do allow parents with different income levels to have flexibility and choice.
In conclusion, there is excellent prospect for investment into baby food & pediatric nutrition market worldwide especially into developing regions such as Asia, MEA and Latin America with large ever growing baby population and increasing income levels. China, Russia, Brazil India, Indonesia &Saudi Arabia are the most promising markets for as these countries have highest baby population and fastest growing middle class population.