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NewswireTODAY - /newswire/ -
Brooklyn, NY, United States, 2011/12/22 - As the first multi-cultural focus company for sun protection, EXTRASHADE is proud to launch an innovative sunscreen—Sun Protection for Rich Complexions - EXTRASHADE.com.
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EXTRASHADE, First Company Focused On Multi-Cultural Sun Protection and Safety
It offers uniquely photostabilized sunscreen combined with hydrating naturals and anti-aging botanicals that offers a complete regimen every sensitive Rich Complexion needs everyday.
“The best anti-aging product is sunscreen.” explained Fran E. Cook-Bolden, MD, Director of Skin Specialty Dermatology and the Ethnic Skin Specialty Group who leads the advocacy of encouraging her “fellow Rich Complexions” to protect their skin. The term “Rich Complexions” coined by EXTRASHADE refers to those who have extra melanin from olive, brown to dark brown and other exotic shades in between.
The Most Protective Sunscreen For Rich Complexions
EXTRASHADE introduces maximum broad spectrum sun protection combined with vitamins, botanical extracts, essential antioxidants and hydrators to dramatically nourish, strengthen and restore the skin, safely and gently.
“EXTRASHADE Sun Protection for Rich Complexions Sunscreen is a breakthrough combination of the most protective, gentlest nourishing and hydrating ingredients specifically formulated for Rich Complexions.” confesses Lee Barton, EXTRASHADE’s spokesperson. “People of color need to wear sunscreen regularly too.”
EXTRASHADE Sun Protection for Rich Complexions SPF 30 is photostabilized to withstand longer hours of UVA and UVB exposure and increase water resistance without the chalky or greasy residues. EXTRASHADE is specifically formulated without fragrance, lanolin, dye, alcohol, propylene glycol or any irritants known to stimulate the production of excessive melanin.
The formula contains safe hydrators, vitamins and botanicals that soothe and nourish the skin. Hyaluronic Acid gently, yet intensely hydrates. White Ginger and Passion Flower soothe inflammations and soften the skin. Vitamins C and E help strengthen and add radiance. Soap Bark, Coconut and Plantain Extract help heal wounds, hydrate the skin and fight free radicals. Pomegranate and Kiwi Fruit Extract act as anti-oxidants, calming inflammations and fight visible signs of aging.
EXTRASHADE Sun Protection for Rich Complexions (extrashade.com) is now available online. You can choose from among the Daily Defense Hydrating Sunscreen SPF 30 or Protect & Nurture Sunscreen SPF 30 which is perfect for kid’s delicate skin. At the suggested retail price of $33 for four ounces, EXTRASHADE offers the unique combination of full-spectrum protection from UV radiation, antioxidant nourishments, and hours-long hydration.
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info[.]extrashade.com 
