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Eugene, OR, United States, 2011/12/14 - KRS' most recent white paper decodes the opposing motivations of today's consumer and lays the groundwork for retailers to create a value-based environment their customers will look forward to visiting again and again - KingRS.com.
Leading retail design firm, King Retail Solutions (KRS), announced today the release of its most recent white paper.
“Understanding Today’s Shopper: The Epicurean Miser” cites both statistical and empirical evidence showing that shoppers, while still frugal, are poised to treat themselves to some of the finer things once again, with some caveats that reflect today’s economy.
The paper suggests tactics as to how retailers can strategically appeal to a customer who believes they shouldn’t spend too much and at the same time wants to feel like they’re indulging in some of the niceties they’ve been denying during this economic downturn.
PREVIEW: Consumers today are inspired to purchase by two seemingly conflicting motivators. First, consumers’ pocket books, still very much affected by the state of the economy over the past
few years, continue to inspire conservative purchasing. At the same time, today’s consumers are beginning to feel they’ve pinched pennies long enough. They’re tired of always skimping on
indulgences and generally making do with less.
To Read The Entire White Paper: “Understanding Today’s Shopper: The Epicurean Miser” online, visit the website.
King Retail Solutions (kingrs.com) has been providing award-winning retail store design, manufacturing, distribution and installation services to large national and international clients for over 40 years. In each of these service areas, KRS is recognized as an industry leader, gaining loyal customers across the United States and internationally.