The Web Marketing Association is an international association whose aim it is to help maintain a high standard of Internet marketing. Now in its 15th year, the WebAward is the association’s way of recognising the world’s best Internet solutions. The criteria for winning websites include the developers’ achievements in terms of design, innovation, interaction, technology and usability. The jury is made up of web experts from a number of different countries.
Making information available for international marketing
Mr. Daniel Ulz, EFKON AG’s Head of Corporate Marketing and the person responsible for the company’s website, is extremely pleased with the results: “When it comes to the international marketing of products and complete solutions in the field of high-tech, our website has taken on an increasingly important role as a sales channel in the past few years. We are pleased that our multimedia website enjoys such a high level of popularity with both existing clients and potential ones. The requests we have received via our website from around the world are the best indicators of a successful web presence.” The website efkon.com provides a clear overview of the solutions which EFKON offers. “Our cooperation with Rubikon has fully met the expectations for our website in terms of both design and usability,” Ulz added.
A long partnership
“We are proud that the EFKON AG website has helped give us a strong and convincing presence on the international stage,” says Mr. Bernd Maier, managing director of the Rubikon advertising agency. Graz-based EFKON AG (efkon.com), a global leader in the field of traffic telematic solutions, has been a Rubikon client for web design and development, marketing, communications consulting, online marketing and advertising for many years. Rubikon was founded in Graz in 1997 and is the only Austrian advertising agency to have won the state prize for marketing and an EFFIE Award in both 2009 and 2011.
The winning project is listed at webaward.org/.