NewswireToday - /newswire/ -
Northampton, United Kingdom, 2011/12/01 - Leading conversion attribution company Calltracks.com has recently updated its keyword tracking software. Their software is the only UK based keyword tracking software in the UK which can track keywords from first click through to the sale.
Calltracks.com, a company which offers a comprehensive call tracking and keyword tracking software solution for business has recently updated its software package. The new version which concentrates on keyword tracking is the only keyword tool from a UK based company which allows business to track a phone call or click from a PPC ad through to the finished sale. Most UK based call tracking companies can only track a source of the click or at best a phone call, however cannot determine whether a sale was made, particularly when that sale completes offline.
Calltracks.com’s software also allows analysis of the keywords which helps to optimise all PPC and SEO campaigns by showing which keywords perform for the company and which don’t, allowing business owners to manage marketing budgets far more effectively through allocating marketing budgets to the keywords which work for them.
Stuart Buckley, CEO of Calltracks.com explained how it benefits business in greater detail:
“Calltracks can track calls and keywords with a simple to use software interface. Regardless of the source of the sales lead, the business can monitor their potential buyer from the first point of contact right through to the finished sale.”
“In addition our call track software will immediately notify businesses should a missed call happen, together with a comprehensive reporting system on call data. This opens the door to staff and departmental performance management, training issues, KPI checks, and customer service monitoring to name but a few.”
“Feedback from our customers is positive and some such as Citygate Automotive Ltd have said,“They would be lost without it”.”
Calltracks.com was established in 2004 and is based on an idea by CEO Stuart Buckley. They are pioneer in the call tracking and conversion attribution measurement. Their call tracking software has many benefits in multiple areas of business including the performance management of staff; call recording and analysis, sales lead management, keyword tracking, and prospecting.