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Luxottica Group S.p.A., a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear, today announced that its international sun specialty brand, Sunglass Hut will be marking the start of the new sun season with the first floating pop-up store in Australia crossing at three different locations on the sophisticated Sydney Harbour.
Sunglass Hut, one of Luxottica’s leading retail brands, is the only truly global premium eyewear chain fully dedicated to the sun segment, and it brings this innovative pop-up store concept to one of the top destinations in Australia for fashion and luxury shopping. Currently, the sun retailer has over 200 stores in Australia and 2000 worldwide.
“Sunglass Hut is the leading retailer globally specialized in sunwear. At Luxottica, we believe that people around the world are hungry for innovative retail concepts that intensify emotions and enhance their purchasing experience. With the first floating store located at sophisticated Sydney Harbour, Sunglass Hut sets the tone as the avant-garde specialty retailer, attracting stylish shoppers that will be inspire by the natural scenery while shopping the best eyewear selection of world-known fashion brands.” says Fabio d’Angelantonio, Executive Vice President Sun & Luxury Retail and Chief Marketing Officer at Luxottica globally, who also says: “We are thrilled to share that ten percent of all proceeds will be donated to the OneSight Foundation, part of Luxottica, which provides and promotes eye-care worldwide.”
The floating store is designed around the Sunglass Hut circle logo, incorporates a DJ booth and features a transparent fit-out to capture the beautiful Sydney harbour surrounds in a four-day package that incorporates a number of elements to provide a truly amplified brand experience.
“Retail is no longer just about four walls and a door and you cannot go past Sydney Harbour for an outdoor store – you would be hard pressed to find a better setting for selling sunglasses in the sun,” said Chris Beer, CEO, Luxottica, Asia Pacific, Greater China and South Africa.
Sunglass Hut has put together a four-day pop-up package that incorporates a number of elements to provide a truly amplified brand experience.
The launch of the store will be marked by an exclusive event on 17 November at Campbell’s Cove, Circular Quay, inviting VIP’s from around the world and a live performance by a visiting Grammy nominated international pop star.
“We also took this incredible opportunity to engage our staff and ran a competition across Australia, South Africa, UK and USA to select some of our top performers to come in and run the store, to make sure as many of our people as possible could take part in this incredible retail experience,” adds Fabio D’Angelantonio.
The Sunglass Hut floating store will be open to the public at the below locations and times:
Friday 18th November, Darling Harbour, 9am – 7pm
Saturday 19th November, Darling Harbour, 9am – 7pm
Sunday 20th November, Manly Wharf, 9am – 7pm
For further information, images or interviews contact:
AUSTRALIA Contact
Kilee Hughes - E: Kilee.hughes[.]luxottica.com.au.
GLOBAL Contacts
Cristina Parenti – E: Cristina.Parenti[.]luxottica.com.
Silvia Piran – E: Silvia.Piran[.]luxottica.com.
About Luxottica Group S.p.A.
Luxottica Group (luxottica.com) is a global leader in premium fashion, luxury and sports eyewear with 6,350 optical and sun retail stores in North America, Asia-Pacific, China, South Africa and Europe and a strong and well-balanced brand portfolio. Luxottica’s key house brands include Ray-Ban, the best-known sun eyewear brand in the world, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while license brands include Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and Versace. In addition to a global wholesale network covering 130 different countries, the Group manages leading retail brands such as LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China and Sunglass Hut globally. The Group's products are designed and manufactured at its six manufacturing plants in Italy, two wholly-owned plants in China and a sport sunglass production facility in the US. In 2010, Luxottica Group posted consolidated net sales of almost €5.8 billion.
Sunglass Hut is the largest sunglass specialty retailer in the world with more than 2,000 retail locations. With a global reputation for premium sunglass brands, Sunglass Hut offers the latest designer brands along with outstanding customer service. Sunglass Hut stores are located throughout the United States, Canada, the Caribbean, Europe, Australia, New Zealand, India, Hong Kong, Singapore, Middle East and South Africa.
Safe Harbor Statement
Certain statements in this press release may constitute “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. Such statements involve risks, uncertainties and other factors that could cause actual results to differ materially from those which are anticipated. Such risks and uncertainties include, but are not limited to, our ability to manage the effect of the uncertain current global economic conditions on our business, our ability to successfully acquire new businesses and integrate their operations, our ability to predict future economic conditions and changes in consumer preferences, our ability to successfully introduce and market new products, our ability to maintain an efficient distribution network, our ability to achieve and manage growth, our ability to negotiate and maintain favorable license arrangements, the availability of correction alternatives to prescription eyeglasses, fluctuations in exchange rates, changes in local conditions, our ability to protect our proprietary rights, our ability to maintain our relationships with host stores, any failure of our information technology, inventory and other asset risk, credit risk on our accounts, insurance risks, changes in tax laws, as well as other political, economic, legal and technological factors and other risks and uncertainties described in Luxottica Group’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements are made as of the date hereof and Luxottica Group does not assume any obligation to update them.
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Michael.fitzgerald[.]luxottica.com.au 
