Survale announced today its intention to revolutionize the online recruiting space by moving candidate satisfaction to the top of HR’s priority list.
Survale’s new candidate satisfaction and career site optimization platform integrates into a company’s career site and applicant tracking system, allowing employers to gather feedback and traffic analytics to help them serve candidates better.
Founded by former applicant tracking system executive, Ian Alexander, Survale was built on the belief that the better you serve your candidates, the more desirable you will be as an employer and the better your “quality of hire” will be.
“Ninety percent of candidates that come a typical corporate career site never apply for a job,” says Alexander, Founder and CEO of Survale. “And most companies point every sourcing initiative they have to their career site, having no idea that they are wasting so much money and effort on an inefficient method of engaging candidates.”
Alexander’s Survale engages candidates by asking them for feedback on the company and process in real time. Survale then combines that qualitative data with career site traffic analytics to show recruiters exactly where they lose candidates in the process. The resulting metrics are served up in an simple dashboard and benchmarked across the client base so recruiters can see how their results stack up.
“The modern career site is more like a brick wall than a method for engaging talent,” Alexander says. “Survale does the most unthinkable thing: It actually asks candidates what they think. Can you imagine? Then it allows recruiters to respond and actually engage in a social style conversation.”
Alexander also points out that, in addition to an average 10% traffic-to-candidate conversion rate, less than 50% of candidates that start an application complete the process.
Launched in September 2011, Survale’s metrics form the basis of what Alexander calls the next big frontier in modern recruiting: online candidate engagement.
“There is still a lot of education that needs to be done,” says Alexander. “But in an environment where your ability to capture referrals and engage passive candidates is the key to successfully acquiring talent, the notion of wasting up to 90% of your sourcing efforts is inexcusable.”
Survale (survale.com) is an innovative new company that provides Software as a Service (SaaS) solutions for maximizing recruiting effectiveness, increasing candidate satisfaction, and proving employment brand. Survale’s metrics-based career site community platform is the first online recruitment software built around candidate satisfaction.