NewswireToday - /newswire/ -
Hilversum, Netherlands, 2011/11/10 - Spil Games, whose social gaming platforms serve 800 million pre-roll video advertisements and 4 billion advertising impressions per month, today unveils the first in a series of new advertising formats.
These offer advertisers and marketers a fully integrated opportunity to engage and connect with audiences in a fun, targeted and interactive atmosphere.
The new ad formats are:
• Engagement Ads: Engagement ads are consumer-initiated brand experiences that allow advertisers to offer consumers something they value. In a social game a consumer can earn virtual currency in exchange for interacting with an advertisement. This allows players to connect with, and share a brand’s message within their gaming environment, where they are already the most engaged.
• Avatar Sponsorship: Branded images that players can use for their profile picture are a fun, high visibility option for advertisers to capitalize on the viral aspect of the social gaming experience. These branded images not only appear on a user’s profile, but also on high score lists and other players’ news feeds, encouraging maximum engagement with the brand in an interactive way.
• Game Sponsorships: These are Spil’s most popular games, enhanced with the advertiser’s assets and product placement. The game looks like it is especially created for and by the advertiser, since the brand messaging and other creative elements are completely aligned with the theme and environment of the game. Benefits include increased brand awareness and focused, high-quality interaction time with the target audience.
“We are offering advertisers a deeper sense of integration into the social layer of our platforms, so that their brand messaging is incorporated into the gaming experience from the very earliest stages of development,” said Sidney Mock, Chief Commercial Officer, Spil Games. “In this way, we can strategically pick the perfect moments to engage the right users with targeted brand messaging that enriches and enhances their online experience.”
“The avatar sponsorship on GirlsGoGames was a perfect way to connect and engage in a playful way with our target audience of girls, and integrated our album into the gaming experience in a seamless and fun way,” said Ferry Verhorst, Project Manager, Universal Music Netherlands. “The amount of downloads for the avatar has exceeded our expectations.”
About Spil Games
Spil Games’ mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls, teens, and families. These platforms, localized in 19 languages, entertain 140 million unique visitors from around the world each month. In its current portfolio, Spil Games (spilgames.com) has a collection of more than 4,000 online games, which have been developed both in house and through partnerships with top-tier game developers. These casual, social games encourage players to connect and challenge themselves and each other while sharing their creativity. Additionally, Spil Games is present on mobile devices through browser-based and native application versions of the company’s targeted social-gaming platforms.