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NewswireTODAY - /newswire/ -
Cleveland, OH, United States, 2011/11/09 - NEOUPA, the local chapter of the global Usability Professionals’ Association, is celebrating the 7th annual World Usability Day Thursday, November 10 at Dave & Buster’s in Westlake, Ohio.
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NEOUPA, the local chapter of the global Usability Professionals’ Association, is celebrating the 7th annual World Usability Day Thursday, November 10 at Dave & Buster’s in Westlake. The all-day event will consist of a morning hands-on workshop, six informative 30-minute sessions, networking, UX vendor booths, and more.
The event kicks off with a workshop presented by Dr. Susan Weinschenk, a user experience expert who holds a Ph.D. in Psychology and has 30 years of experience as a Fortune 500 consultant and workshop leader. The workshop, entitled “What Makes Them Click?,” will focus on the implications for designing engaging and persuasive Websites. Attendees will learn:
• About the 3 different brains (old, mid, new) and how sites that talk to all 3 brains are more compelling and persuasive
• How emotions affect decisions to take action at a Website
• How to keep and hold the attention of the unconscious mind
• How many choices are too many and what happens if you go over that number
• Practical ways to apply the latest neuroscience research to Web design and much more.
NEOUPA is planning an exciting line-up of afternoon sessions featuring presenters from C.TRAC Information Solutions, Fathom Online Marketing, Kent State University, Metrics Marketing, Step2, and WebWisedom LLC on a wide variety of topics, including:
• Optimizing email usability
• Social Media as it relates to Web usability
• eWord-of-Mouth and Web design
• Organizing Web content
• SEO and Web usability
• Geo-targeting and user preferences in email marketing.
Join the celebration and enjoy breakfast, lunch, networking, knowledge sharing, free giveaways, and the chance to win over $3,300 in prizes courtesy of TechSmith, including Morae, SnagIt, and Camtasia Studio.
Follow along on Twitter during the event with hashtag #NEOWUD11.
Special thanks to this year's sponsors:
Platinum Sponsor:
Metrics Marketing (metricsmarketing.com/lab)
Gold Sponsor:
KSU: Information Architecture & Knowledge Management (iakm.kent.edu)
Fathom Online Marketing (fathomdelivers.com)
Silver Sponsors:
Progressive Insurance
SensoMotoric Instruments - Advanced Eye Tracking Systems
TechSmith
About World Usability Day
World Usability Day was founded in 2005 as an initiative of the Usability Professionals' Association to ensure that services and products important to human life are easier to access and simpler to use. Each year, on the second Thursday of November, events are organized around the world to raise awareness for the general public, and to train professionals in the tools and issues central to good usability research, development and practice. The global World Usability Day theme for 2011 is “EDUCATION: Designing for Social Change.”
About NEOUPA
Located in Cleveland, Ohio, NEOUPA is the official Northeast Ohio chapter of the international Usability Professionals' Association. NEOUPA provides monthly events throughout the year on various topics related to usability for individuals interested in, involved in or responsible for Websites, applications, software or any other type of user interface.
“This is NEOUPA’s first-ever all day World Usability Day event, and we are very exciting with the overwhelming response,” says Cathleen Zapata, President of NEOUPA and Vice President of Research and Customer Experience at Metrics Marketing Group. “We have a terrific line up of speakers and sponsors who are enabling this opportunity to educate, motivate and promote usability in the Northeast Ohio community.”
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president[.]neoupa.org 
