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MarketTools, Inc., the leading provider of software and services for market research and enterprise feedback management (EFM), today announced its new mobile market research solutions. By offering mobile research capabilities as native components of its robust MarketTools Survey Manager market research platform, MarketTools is providing its customers with mobile capabilities that augment its market leading online research.
“We’ve been offering our clients SMS mobile surveys for years, and our new native mobile capabilities build on our expertise in mobile research,” said Jay Pluhar, Vice President of Market Research Solutions at MarketTools, Inc. “Our clients can use our new mobile capabilities to expand the reach of their studies and deepen the insights learned from their online research.”
MarketTools Mobile Research solutions give clients new, expanded ways of reaching and engaging with their audiences on smartphones and tablets. Mobile Research is ideal for in-the-moment shopper research, mobile advertising testing, event evaluation, and path to purchase research. With the new mobile capabilities, clients can enrich their insights with participant videos, pictures, audio recordings, research diaries, or even mobile interactions with online communities. Studies can be initiated using email invitations, text invitations, QR codes, and more, and mobile surveys can take advantage of a variety of question types.
In addition, MarketTools Mobile Research solutions offer the following benefits:
• New opportunities to engage with audiences who do not typically participate in survey research, including young people and other hard-to-reach audiences;
• An engaging survey experience is delivered to audiences who have come to expect the quick and meaningful interactions inherent to mobile devices;
• Mobile studies can be set up and deployed as quickly and cost effectively as more traditional online studies;
• Clients can engage with the tens of thousands of mobile-ready panelists who are already part of the MarketTools ZoomPanel online panel.
MarketTools will be demonstrating its Mobile Research solutions at The Market Research Event 2011 (TMRE), taking place in Orlando this week.
About MarketTools, Inc.
MarketTools (markettools.com) is the leading provider of software and services for enterprise feedback management (EFM) and market research. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. The MarketTools premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London.
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