International U.S.-headquartered manufacturer of brazing, soldering, welding and cutting equipment and alloys, The Harris Products Group, was recently awarded the Manufacturing Standard of Excellence WebAward by the Web Marketing Association for their website, harrisproductsgroup.com.
“We’ve worked hard to create a website that speaks to our customers – providing them with the best resource to access our products and understand our company,” said David Nangle, president of The Harris Products Group. “To be recognized by such a reputable organization is validation that we’ve created the best site possible to help our customers and articulate our business.”
The website was designed by Mason, Ohio-based marketing firm, The Deciding Factor, who developed the strategy, functionality, design and copy necessary to capture The Harris Products Group’s vision and product offerings.
“Working with The Deciding Factor team has been effortless,” Nangle said. “It’s so refreshing to work with a group that sees the big picture, and understands the needs of our customer.”
The first priority for the two companies was to evaluate Harris’ existing website and identify what was missing for consumers. Their focus was on providing their customers with a website experience that eliminated the excess of content, that made finding products and technical data simple and quick.
“After issuing surveys and gathering feedback from customers around the world, we decided it was best to concentrate on the nuts and bolts of our products in order to provide the most efficient environment for users to find what they are looking for quickly and easily,” said Ira Bennett, director of marketing for The Harris Products Group.
The Deciding Factor helped lead the research phase of the project and felt the overall process was effective because the creative and development team took the customers feedback to heart.
“To work on a project of this magnitude is always thrilling, but we really enjoyed working with the Harris internal team. They had a genuine desire to work together a project such as this,” said Karen Meyers Holzer, president of The Deciding Factor.
In addition to offering a user-friendly experience, visitors have responded to the multi-lingual site and in particular enjoy the following additional content features, including:
• Project Ideas, which includes supply lists, equipment recommendations and step-by-step instructions for brazing, soldering and welding projects.
• Success Stories, which tells manufacturer’s experiences utilizing Harris products for greater efficiencies and real cost savings in their processes.
• New & Featured Products, which informs visitors of product innovations, new product launches and promotions related to existing products.
The website was reviewed during the Web Marketing Association’s annual WebAward competition where the best websites in the country, from more than 96 different industries, are critiqued by independent expert judges from around the world.
“The Harris Products Group focused primarily on the needs of their customers when rethinking their website and that’s what directly contributed to the success of this project,” Holzer said. “Their website represents their values and unwavering commitment to their customers. When clients take the focus off of them and look to their customers, the end result is always a win-win.”
About Harris Products Group
The Harris Products Group (harrisproductsgroup.com), a Lincoln Electric Company, is a world leader in the design, development and manufacture of cutting, welding, brazing and soldering equipment and consumables and gas distribution systems. Harris Products Group products are sold and used in more than 85 countries. The company’s international corporate headquarters are located in Mason, Ohio, north of Cincinnati. For more information about the Harris Products Group and its products and services, please visit the website or call our International Customer Service at +48 74 646 23 97.
About Web Marketing Association
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top website design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.