TNS has announced the appointment of Kristin Sharp as COO of the company’s qualitative business. Sharp takes up this new role from mid-October and will work with Luc Rens and the company’s existing qualitative leadership to further develop the offer and capability.
Sharp was most recently CEO and President of Understanding UnLtd., Ipsos’ qualitative business, in the US. Prior to that, she spent 13 years at Procter & Gamble where she served in a number of marketing and research roles, including global and North American director of consumer and market knowledge for the firm’s home care division.
“Kristin has demonstrated a hunger for innovation, client centricity and an ability to drive success, which will make her a fantastic addition to the team.” said Eric Salama, CEO, TNS. He continues,“TNS already has more conversations with the world’s consumers than anyone else and our clients are keen to benefit from our collective knowledge into how people think and feel. Qualitative is at the heart of many of our best client relationships and key to our future. We have great ambitions to grow our qualitative business and this appointment is a key part of realising our goal.”
“TNS has fantastic qualitative capabilities,” said Sharp. She continued,“I am really excited to be joining this team and by the opportunity to further develop this part of the business.”
This is the latest in a series of senior strategic hires that TNS has made this year, to strengthen capabilities in innovation, thought leadership, marketing sciences, creativity and digital. Salama comments,“I am delighted that some of the brightest thinkers and practioners from across our industry have joined – or returned – to TNS this year.”
TNS (tnsglobal.com) advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Kantar (kantar.com) is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.