Major challenges exist within the South African Programmable Logic Controllers (PLC) market, including a shortage of engineering skills, market dominance by large multinationals and declining customer loyalty.
Despite these challenges, Beckhoff Automation (Pty) Ltd has successfully managed to penetrate the South African PLC market and lead the way in terms of product innovation and solutions, using PC-based control technology. This has been the foundation of Beckhoff Automation's continued success.
"The company has grown its market share in a highly competitive South African market, through continuous development of innovative products and solutions using PC-based control technology," notes Frost & Sullivan's Industrial Automation and Process Control Research Analyst, Grant Greyling."This has been reinforced by high quality customer support and service."
"Since its inception in 2006, Beckhoff Automation has increased its market share substantially over the past 5 years" states Greyling,"Beckhoff has achieved the highest percentile growth in a highly competitive industry; an industry where the top 5 industry participants make up 82.4 percent of the market. Beckhoff Automation's growth in revenue has increased significantly faster than that of its competitors."
"An exceptional sales and technical support team has also been integral to Beckhoff Automation's success in market penetration," concludes Greyling."A high percentage of engineers amongits personnelenable the company to provide outstanding customer support service andoffer highly efficient and economical solutions."
The Frost & Sullivan Award for Market Penetration Leadership is presented each year to the company that has demonstrated excellence in capturing the fastest measured rate of change of market share within its industry. This Award recognises how fast a company increases its penetration of a market, either in terms of revenues or units.
Based on its recent analysis of the programmable logic controllers (PLC) market, Frost & Sullivan recognises Beckhoff Automation (Pty) Ltd (Beckhoff Automation) with the 2011 South Africa Frost & Sullivan Market Penetration Leadership Award.
About Beckhoff Automation (Pty) Ltd
Established in 2006, Beckhoff Automation implements open automation systems based on PC Control technology. Its product range covers industrial PCs, I/O and fieldbus components, drive technology and automation software. Products that can be used as separate components or integrated into a complete and seamless control system are available for all industries. The company has penetrated the South African market due to its ability to introduce cost- effective and efficient automation solutions as well as introducing innovative technologies that have added value to the consumer.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.