MarketTools, Inc., the leading provider of software and services for enterprise feedback management (EFM) and market research, will showcase its advanced customer feedback capabilities for the contact center as an exhibitor at the annual ICMI Call Center Demo and Conference, taking place in Dallas from October 11-13, 2011. The conference is the largest industry event of the fall season, providing education and networking opportunities for call center professionals.
MarketTools is a leader in providing businesses with advanced voice of the customer (VOC) solutions to listen to, analyze and act upon customer feedback. The company was recently named a leader by Forrester Research Inc. in its September 2011 report: “The Forrester Wave™: EFM Satisfaction and Loyalty Solutions, Q3 2011," achieving highest scores in several categories including feedback collection, survey programming and management, and action management.
At the Call Center Demo and Conference, MarketTools will highlight its next-generation EFM solution, MarketTools CustomerSat™, optimized for the contact center with the ability to integrate directly with existing CRM systems and other call center technology solutions. MarketTools CustomerSat also provides Adaptive Role-Based Reporting to enable organizations to instantly share customized customer feedback data relevant to the person receiving it – from executives to front-line agents – allowing each employee to understand their role in improving the customer experience. Additionally, CustomerSat’s action management capabilities provide contact centers with a direct, efficient way to close the loop with customers, improving issue resolution times.
The Call Center Demo and Conference will be held at the InterContinental Dallas Hotel, Addison, Texas, October 11-13, 2011.
About MarketTools® CustomerSat™ Software and Services
MarketTools CustomerSat is a Web-based enterprise feedback management (EFM) solution used by the world’s leading businesses to capture, analyze, and act on feedback from customers, employees, and partners. MarketTools EFM consultants are available to help CustomerSat customers get the most out of their investment in their voice of the customer programs, from design of satisfaction programs to advanced analysis of survey results. Through the use of comprehensive analytic tools, action management technology, and the expert knowledge of customer satisfaction consultants, MarketTools helps clients optimize satisfaction and loyalty programs that deliver high-value business impact.
About MarketTools, Inc.
MarketTools (markettools.com) is the leading provider of software and services for enterprise feedback management (EFM) and market research. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. The MarketTools premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London.
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