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Already the globe’s biggest technology awards, the T3 Gadget Awards have been made even bigger and better with the addition of Ford Focus to the line-up.
As a celebration of the best and most ground-breaking technology of today, as well as the innovation of tomorrow, the T3 Gadget Awards are the perfect fit for this technologically advanced car.
A special Ford hub on the awards site looks at the intuitive technologies and precision-engineering within the new Focus, including Active Park Assist and Traffic Sign Recognition.
At the ceremony itself, Ford’s Marketing Director, Anthony Ireson, will be presenting the prestigious Gadget of the Year award. As well as inviting five competition winners to attend the glitzy event, there will be a competition on the night where guests can win a boot-full of the latest gadgets, courtesy of the new Focus.
The results of the 2011 T3 Gadget Awards are eagerly awaited following a year of record-breaking voting, with more than 970,000 votes cast. Winners are announced on Monday 10th October.
Nial Ferguson, Group Publishing Director of Future’s Technology portfolio, says: “This is the T3 Gadget Awards’ biggest year to date so we’re excited to be working with a company as successful and high-profile as Ford. Its reputation for technological innovation and performance makes it the ideal partner for the awards.”
Anthony Ireson, Marketing Director of Ford of Britain says: “We’re really excited about partnering with the T3 Gadget Awards. The new Ford Focus is packed with the latest technologies and we believe that by partnering with T3, the UK’s biggest gadgets media brand, we have a fantastic opportunity to communicate Ford’s technology credentials to an engaged audience, in interesting ways.”
The T3 Gadget Awards 2011: shortlist by category is available online.
About the T3 Gadget Awards 2011
Established in 2007, the T3 Gadget Awards (awards.t3.com) is the annual “technology Oscars” from T3, the premium lifestyle brand. Every year, the biggest and best from the world of technology are recognised and celebrated in what is the globe’s biggest technology awards. In 2011, the T3 Gadget Awards has had its biggest year to date, with a record-breaking 960,000 votes cast.
About Ford
In 2011, Ford of Britain is celebrating both 100 years as a leading marketing and sales operation in the UK, and 100 years since the first Ford, the Model T, was assembled at its Trafford Park facility in Manchester. Ford has been the UK market leader in car sales for 34 consecutive years and the commercial vehicle sales leader for 45 years. In the UK, Ford directly employs over 15,000 people, many in highly skilled roles developing and building high-technology, fuel-efficient, low CO2 engines, and with a further 100,000 jobs supported through the Ford supplier chain and dealer network. Ford plants at Bridgend in South Wales and Dagenham in East London have the combined capacity to assemble two million engines annually so that one in three Ford vehicles globally can be powered by a UK-built engine. Ford’s Dunton Technical Centre in Essex is the global centre of excellence for diesel powertrain R&D and for European commercial vehicles while Ford Southampton produces the iconic Ford Transit.
About Future
Future (futureplc.com) is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 30 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: techradar.com, cyclingnews.com, gamesradar.com, computerandvideogames.com, musicradar.com and bikeradar.com/.
*Source: comScore Digital Analytix, August 2011
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steve.wright[.]futurenet.com 
