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Braine-l'Alleud, Belgium, 2011/10/04 - Selligent, international vendor of conversion marketing and interactive CRM solutions, will attend the Digital Marketing First exhibition in Brussels on October 11 - Selligent.com.
Selligent will be an exhibitor and will jointly conduct two presentations based on customer cases illustrating the growing importance of marketing strategies based on solutions for managing customer interaction and optimizing cross-channel strategies.
13.30-14.00 - Workshop: “Your customers are the most important media”
Today people are the most important media. And companies need to approach them differently. Instead of broadcasting mass messages to mass audiences, they have to provide people with relevant, useful, and entertaining content. Content they can spread, participate in, play with…
• Combining channels and content, not just filling channels with messages;
• Playpoints, not just touchpoints;
• Media inventiveness, not neutrality.
During this workshop, Selligent partner DDB will illustrate how it leverages smart conversations for Roc with Selligent and uses the same methodology for clients like Volkswagen, IKEA and others.
15.00-15.30 - Workshop: “Don’t create an ad, start a conversation…” inspired by Lester Wunderman with the participation of Selligent partner These Days.
Technology offers many new ways to initiate a dialog with customers and to make advertising investments measurable. In direct marketing, controlling incoming flows and processing reactions have become vital components in winning advertising strategies.
These Days and Selligent (selligent.com) will illustrate their arguments with concrete examples.
About Digital Marketing First
Digital Marketing First is the biggest meeting of the marketing industry and new media in Belgium. It presents both traditional and digital marketing techniques, and offers visitors an overview of the latest trends, solutions, and services in e-marketing, e-commerce, and digital media. The exhibition includes over sixty conferences, debates, and workshops.