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Selligent to Attend Digital Marketing First in Brussels and Present a Few Case Studies - Selligent, international vendor of conversion marketing and interactive CRM solutions, will attend the Digital Marketing First exhibition in Brussels on October 11 - Selligent.com
Selligent to Attend Digital Marketing First in Brussels and Present a Few Case Studies

 

NewswireToday - /newswire/ - Braine-l'Alleud, Belgium, 2011/10/04 - Selligent, international vendor of conversion marketing and interactive CRM solutions, will attend the Digital Marketing First exhibition in Brussels on October 11 - Selligent.com.

   
 
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Selligent will be an exhibitor and will jointly conduct two presentations based on customer cases illustrating the growing importance of marketing strategies based on solutions for managing customer interaction and optimizing cross-channel strategies.

13.30-14.00 - Workshop: “Your customers are the most important media”

Today people are the most important media. And companies need to approach them differently. Instead of broadcasting mass messages to mass audiences, they have to provide people with relevant, useful, and entertaining content. Content they can spread, participate in, play with…

This requires:

• Combining channels and content, not just filling channels with messages;
• Playpoints, not just touchpoints;
• Media inventiveness, not neutrality.

During this workshop, Selligent partner DDB will illustrate how it leverages smart conversations for Roc with Selligent and uses the same methodology for clients like Volkswagen, IKEA and others.

15.00-15.30 - Workshop: “Don’t create an ad, start a conversation…” inspired by Lester Wunderman with the participation of Selligent partner These Days.

Technology offers many new ways to initiate a dialog with customers and to make advertising investments measurable. In direct marketing, controlling incoming flows and processing reactions have become vital components in winning advertising strategies.

These Days and Selligent (selligent.com) will illustrate their arguments with concrete examples.

About Digital Marketing First

Digital Marketing First is the biggest meeting of the marketing industry and new media in Belgium. It presents both traditional and digital marketing techniques, and offers visitors an overview of the latest trends, solutions, and services in e-marketing, e-commerce, and digital media. The exhibition includes over sixty conferences, debates, and workshops.

 
 
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Written by / Agency / Source: Selligent SA

 
 

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Selligent to Attend Digital Marketing First in Brussels and Present a Few Case Studies

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Publisher Contact: Press Office - Selligent.com 
+32 2 808 89 09 info[.]selligent.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Selligent SA securities in any jurisdiction including any other companies listed or named in this release.

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