In India, over one lakh people die of water borne diseases annually. It is reported that groundwater in one-third of India’s 600 districts is not fit for drinking as the concentration of fluoride, iron, salinity and arsenic exceeds the tolerance levels. With increasing number of people becoming conscious of the risks of drinking contaminated water, the demand for water purifiers is rising rapidly. In the past few years, Indian water purifier industry has witnessed an exponential growth of more than 22% CAGR.
According to TechSci Research, the water purifier industry sales grew dramatically during FY’10 as compared to previous fiscals due to improving demand and expanding production capacity. In 2011, the organised water purifier market stood at INR1,500 Crore. Given the increasing awareness, and largely untapped market potential, the sector is expected to grow at a CAGR of more than 20 percent till 2016. RO water purifier is the largest segment accounting for 42 percent of the market in 2011, while offline water purifiers contributed for about 20 percent of the market. However, by 2016, offline water purifier segment is expected to grow at a very rapid pace and increase its share to about 38 percent of the total market and is a key focus area for water purifier manufacturers, due to the large customer base it offers, is expected to continue its rapid growth.
As per the survey conducted by TechSci Research across 10 major cities in India with 500 users of water purifier, the Indian market has tremendous potential which is more evident from the fact that global majors such as Philips and Hindustan Lever have stepped in and are looking to increase their share of the market. The three principal players today are Eureka Forbes, KENT RO and HUL. In the years to come, we are likely to see others entering the fray.
“India Water Purifier Market Forecast & Opportunities, 2011-2016” gives a detailed and unbiased unprejudiced overview on the Water Purifier market in India. This report help readers to identify the on-going trends in the industry and expected anticipated growth in the coming years or future, as a consequence of depending upon changing industry dynamics in the coming years. The report will help industry consultants, water purifier manufacturers and other stakeholders to align their market-centric strategies according to on-going and expected future trends in future.