The Landmark London Hotel has launched a new website designed to express the Landmark London experience across the range of guests’ digital touchpoints while delivering user determined relevant information and easy booking access.
Today's connected travellers expect to access information, reservations and communications from a variety of locations, from the on-the-go mobile device to iPad + tablet devices as well as at the desk full screen PCs. Further, the well connected travellers expect hotel websites to deliver compelling images, instant access for booking and easy to find, relevant information.
Guests’ digital experiences have become critical element of service satisfaction. The role of excellent service in luxury hotels has always been clear. Increasingly, the online experience influences guests’ perception of luxury service. The newly launched website addresses the unique combination visual, functional and service perception requirements. As well, the website adapts to the users' choice of device.
The Landmark London Hotel staff teamed with London based Electric Jelly Web Design Agency to produce a website designed to be visually impressive and intelligently functional across various screen sizes.
Additionally, the site includes features important in the user planning process as well as social connectivity.
• prominent, calendar driven booking bar for guestrooms;
• online, instant confirmation for restaurant table bookings;
• stunning full page photography with horizontal scroll for the iPad effect;
• easy scroll down for detailed text information;
• quick icon access to a variety of social media;
• live stream of guests’ reviews from key sources such as Trip Advisor and Bookings.com;
• photo gallery organisation and upgrade.
The Landmark London Hotel’s new website reaches beyond standard e-commerce and reflects the evolving role of the users’ digital experience to a guest’s service perception. A commitment to excellent guest service has long been a hallmark of the Landmark. The enhanced website extends that commitment to the digital world.
About The Landmark London
The five-star Landmark London (landmarklondon.co.uk) is a luxurious haven in the heart of Marylebone. A proud member of Leading Hotels of the World, The Landmark was the last of the great railway hotels and is housed in a stunning 19th century building. The Hotel is home to a variety of spacious room types, the most flexible suite configuration in the capital and several of central London's truly memorable restaurants and bars.