Antenna Software, Inc., helping enterprises to build, manage and publish mobile apps and websites that transform business, today announced that Jim Somers, chief marketing and strategy officer, will speak at the Mobey Forum's New York Members Meeting, Sept. 28-29, in New York.
WHAT: The Mobey Forum is a global, non-profit organization that encourages the use of mobile technology in the financial services industry. Its quarterly member meetings bring together the world's leading financial institutions with preeminent thought leaders in the mobility space to strengthen the use of mobile technology in finance.
Somers' presentation,"The Big Flip: Adopting a ‘Mobile-First’ Strategy," will explore ways that financial services institutions can execute a mobile strategy that is a critical channel for driving new revenue and attracting and retaining customers. Not just a "lite" version of online banking, a mobile-first strategy delivers a differentiated, sophisticated, multi-modal service (leveraging both the mobile web and native apps) that not only meets growing consumer demands, but doesn't compromise on security or performance. Somers will also discuss "Darwin's Rules" as they apply to mobility--ensuring mobile strategies and services are agile, adaptable to change and future-proofed with a unique mobile platform approach.
WHO: Jim Somers is a highly regarded mobile industry executive and thought leader who is responsible for overseeing Antenna’s global marketing initiatives and driving corporate strategy across all levels of the company. He has previously held executive positions at Fiberlink Communications, Responsys and AT&T.
WHEN: Wednesday, Sept. 28, at 4:00 pm.-5:30 pm. ET
WHERE: American Express Tower; World Financial Center New York
Antenna (antennasoftware.com) provides a complete solution for businesses to design, publish and manage mobile websites and apps across all Internet-connected devices, including smartphones, tablets, feature phones and IP TV. Only Antenna can deliver the whole spectrum of mobile experiences, from powerful apps that empower employees to be more effective to mobile-optimized websites that make it easier for consumers to do business with their favourite brands. Antenna's mobile cloud makes all the hard stuff like security, integration, performance, scalability and management look easy (even though it's not). That's why leading Global 1000 companies rely on Antenna to be their trusted mobility partner. Founded in 1998, Antenna is headquartered in Jersey City, N.J., with offices around the world. Follow @AntennaSoftware on Twitter.