NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has worked with Garmin France, the global leader in satellite navigation, to produce three exclusive PND bundles which Renault is now offering to its customers.
“We were looking for a simple and flexible way to introduce a portable navigation option to our accessories portfolio for those vehicles not featuring factory fitted systems as standard,” explained Jean-Philippe Roubes, Accessories Chief Department, Renault France. “Garmin, expert in navigation solutions, is a respected brand and, together with NAVTEQ, offers the range of superior quality content and services we require - bringing higher value to both the Renault dealerships and our customers. NAVTEQ’s knowledge of both the automotive and portable businesses was also invaluable in the collaboration with Garmin, enabling the project to be completed very quickly and efficiently.”
The three Garmin bundles include premium features such as text to speech, safety camera data and speed information plus a leather carry case. The nüvi 1240 option also includes the nüMaps Guarantee™ which makes sure drivers can have the latest NAVTEQ maps for their new systems. Both the nüvi 1390T and nüvi 1490T packages come with a subscription to nüMaps Lifetime™ which provides map updates for the life of the system. Additional content and services include the PhotoRealTM technology for roadmap display, the nüRouteTM technology for itinerary optimization depending on time of day and memo-parking for easy localization of vehicle.
“NAVTEQ’s broad knowledge of maps and navigation as well as existing relationships with both Garmin and Renault were crucial to the speed of this deal,” added Eric Bernard, General Manager, Garmin France. “Intense collaboration from all sides enabled us to develop unique product bundles for Renault and bring them to customers within three months - an almost unheard of timeframe.”
“Equally important are the promotional activities NAVTEQ developed with Garmin to support the launch at Renault dealerships” commented Eric Fumat, Vice President, Channel Sales Development EMEA, NAVTEQ. “Thanks to our past experience and relationship with Garmin we were able to quickly define which products were most appropriate for different models or trim levels and to determine the advantages of launching special or limited editions. We then applied this to the promotional campaign and identified the key product selection criteria which would help drivers make informed choices when in Renault dealerships.”
Having initially launched the offer in France, Renault is planning to roll out into Europe later this year.
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,700 employees located in 216 offices in 53 countries.
For more information on NAVTEQ, please visit corporate.navteq.com. This NAVTEQ press release and other news is available at press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.
NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.
Renault was created in France over 110 years ago and has been active on international markets ever since. It designs, develops, manufactures and sells a broad range of vehicles through a network of 350 industrial and commercial sites in 118 countries. Its full range of electric vehicles accessible to all is the standard-bearer of its environmental commitment. The Group is aiming for leadership in CO2 emissions thanks to its zero emission* product line and new generation of combustion engines. The average emissions of its European product range, currently at 137 g/km, will drop to 120g/km in 2013 and below 100g/km in 2016. Today's Renault features innovation for all, top-quality products and services and a new design philosophy. The company continues to pursue its strategy of profitable growth with its associated brands, Dacia and Renault Samsung Motors. The Renault group employs 121,000 people worldwide, reported net revenues of €38,971 million and sold more than 2.6 million vehicles in 2010.
* in use
Garmin International, Inc. is a subsidiary of Garmin Ltd (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin and nüvi are registered trademarks, and photoReal and myTrends are trademarks of Garmin Ltd. or its subsidiaries.
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