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Written by / Agency / Source: Scott Kay, Inc.

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Scott Kay Inc. Overcomes Challenge Brought by an FTC Investigation on Tungsten Carbide - Misleading information about tungsten carbide can now be exposed - BioBlu27.com / ScottKay.com
Scott Kay Inc. Overcomes Challenge Brought by an FTC Investigation on Tungsten Carbide

 

NewswireToday - /newswire/ - Teaneck, NJ, United States, 2011/09/20 - Misleading information about tungsten carbide can now be exposed - BioBlu27.com / ScottKay.com.

   
 
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After six months of research, The Federal Trade Commission (FTC) completed its investigation of certain advertising claims made by Scott Kay Inc. and has determined no action is warranted. The National Advertising Division of the Council of Better Business Bureaus (NAD) referred Scott Kay Inc.’s advertising to the Federal Trade Commission after the company declined to participate in a NAD proceeding. The NAD and FTC inquired about Scott Kay Inc.’s claims in advertising, point-of-purchase collateral material and personal demonstrations following a challenge by Frederick Goldman, Inc., a primary supplier of tungsten carbide wedding rings to the jewelry industry.

Claims that Scott Kay, Inc. defended include:

• Tungsten carbide wedding bands are not solid.
• Tungsten carbide wedding bands are “at risk of breaking, cracking or shattering” in ordinary consumer use.
• Tungsten carbide is a not a practical metal for use in bridal jewelry.
• Scott Kay’s BioBlu27™ Cobalt wedding bands are scratch-resistant.
• Scott Kay’s BioBlu27™ Cobalt wedding bands are 4 times harder then platinum.

• Scott Kay’s BioBlu27™ Cobalt wedding bands can be removed safely with equipment available in most emergency medical facilities.

Scott Kay, Inc. has agreed to ensure that the company will not make expressed or implied claims that tungsten carbide wedding bands are fragile unless the company possesses adequate substantiation for such claims. Scott Kay, Inc. may use the word “brittle” as associated with the hardness factor of Tungsten Carbide as substantiated. Scott Kay Inc. will refrain from making unsubstantiated claims about the environmental impact of the manufacturing process for BioBlu27™ cobalt rings.

Scott Kay, Inc. (ScottKay.com) is a privately held, leading bridal and fine fashion jewelry artisan and manufacturer based in the United States. BioBlu27™ Cobalt is the only known cobalt to be produced in the U.S.A. For more information on BioBlu27™ Cobalt benefits and features, please visit BioBlu27.com/.

 
 
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Written by / Agency / Source: Scott Kay, Inc.

 
 

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Scott Kay Inc. Overcomes Challenge Brought by an FTC Investigation on Tungsten Carbide

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Publisher Contact: Robert Lanni - ScottKay.com 
201-287-0100 danscott[.]scottkay.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Scott Kay, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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