Randi Bussin, leading career reinvention and personal brand strategist, and founder of Aspire! For Success, has been certified as a G3 Coach (Get Clear, Get Found, Get Hired!). The G3 Coach training, pioneered by nationally recognized coaches and authors Deb Dib and Susan Whitcomb, equips job strategists and coaches with skills in Branded Career Communications. This strategy is considered the cutting-edge, next generation of career communication tools, delivering strong core brand messaging across multiple channels – traditional, web, and social media. It combines a suite of documents and oral communications that create brand awareness, visibility, and consistency, helping job seekers flourish in the web 2.0+ employment market.
William Arruda, dubbed “personal branding guru” by the media, author of bestselling Career Distinction: Stand Out by Building Your Brand and founder of Reach Personal Branding, the global leader in the field, considers brand communication as important as the branding process itself. “Branding is not complete without knowing how to clearly communicate your brand,” says Arruda. “Recruiters and employers are using all the media outlets available today. lf you want to stand out and successfully express your brand, you have to know how to communicate it appropriately. Whether it’s resumes and portfolios, or social media and blogs, it’s very important for people to understand that they have to create consistent brand messaging but also express it in specific ways for different platforms.”
Addressing the current marketplace and what recruiters are looking for, Deb Dib comments: “Today’s hiring managers are inundated multi-taskers with little time and patience. G3 Coaches have the skills to help job seekers meet today’s employers’ mantra: ‘So what? Make me care! Do it fast!’”
Bussin will offer the G3 methodology as a central focus in her personal branding and career reinvention coaching. She is a certified career management coach (Career Coach Academy), with additional training in Reach Personal Branding and Online Identity. She founded Aspire For Success! eight years ago. “The G3 approach fills a big hole in the career marketplace,” Bussin says. “It gives me a much more effective, current, and directed platform for working with my clients, and the opportunity to create a very strong brand identity across all channels. This kind of personal branding is no longer only for those seeking high level jobs – everyone needs a powerful brand presence to stand out today.”
Randi Bussin, CCMC, CPBS, MBA, holds the Reach Personal Brand, Reach 360, and Online Identity certifications and is a certified G3 Coach (Get Clear, Get Found, Get Hired!). She is the founder of Aspire For Success! Bussin (aspireforsuccess.com) has an MBA from the top international business school, INSEAD, in Fontainebleau, France, and an MA from Tufts University. She has successfully reinvented her own career twice, working in high tech and higher education, and is also a serial entrepreneur. A sought-after speaker, writer, and resource on career reinvention and personal branding, Bussin has appeared on local and national television and radio shows. She also teaches and coaches at Clark University’s School of Management MBA program. Bussin was voted one of the “Top 100 Personal Branding Experts to Follow in 2010.”