One of India’s Leading OOH Media Agency has obtained the advertising rights for Indira Gandhi International Airport, where they now can offer both static and digital advertising to their customers. For the digital advertising possibilities they have chosen Scala to deliver the software solution for their network. The OOH network at Indira Gandhi International Airport - Delhi consists of:
• 180 individual 65 inch screens in portrait mode, spread over various locations around the airport including travelators, departure gates and security hold areas of both international and domestic piers.
• A 48 screen giant video wall about 10m x 2m in total dimension at the domestic departures section
“We feel privileged that Scala has been selected again to enable digital signage in its new and huge advertising platform at the Indira Gandhi International Airport” said Oscar Elizaga, Vice President, EMEA, Latin-America and India for Scala. “The visual feast at Delhi Airport will not only overwhelm the travelers and visitors of the airport, it will also offer advertisers a unique opportunity to target an enormous audience.”
“This is the second airport network that we have implemented and manage content on an ongoing basis” said Mohamed Rafeeq – CEO Scala India. “ T3 with the introduction of the advertising network has further opened new and immensely profitable avenues for network operators. T3 is already proving to be a model that is fast changing the OOH landscape and we expect to be actively involved in many more such networks”.
The new network is the second platform in Terminal 3 of Indira Gandhi International Airport Delhi that is driven by Scala. Since July 2010, a 245 Player network is already running in the same location. All content on that network is also driven and managed by Scala. That network ranges from providing Live TV channels, General airport announcements and Live weather updates on screens at boarding gates, check in counters, information counters, customer lounges at gates and restaurants. In addition the network also acts as the redundancy source for Flight Information when the primary FIDs system is down. Since Scala will drive both networks, Scala India will be managing Terminal 3 at Indira Gandhi International Airport completely, on the content aspect of the networks.
Driving more than 500,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Newad, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries.