Time is a valuable asset to any marketer, but when scheduling a mailing, email marketers often must consult other departments or duplicate efforts to ensure that variations of this content are also distributed to social networks. To streamline the process, SilverpopTM, the only provider of a scalable, integrated email marketing and marketing automation platform, today announces the launch of Publish-to-Social. This new feature allows customers to post or schedule posts, via Silverpop EngageTM, to Twitter, Facebook, LinkedIn and/or RSS feeds that coincide with their email sends.
With Publish-to-Social, marketers can post relevant content to a number of social network accounts, including official corporate accounts as well as the individual accounts of sales representatives, executives or company thought leaders from whom permission to post has been granted. After setting up their email send in Engage, marketers simply select the social networks they want to distribute to and customize the message as appropriate for each network. With just a few clicks, the email send and corresponding social media campaign is distributed or scheduled. Publish-to-Social even includes bit.ly integration, so that long URLs can be easily shortened and inserted into the messages and later analyzed to measure interest and response activity.
“The increasing importance of social media within the marketing mix certainly offers marketers tremendous opportunities, but it also complicates things. Publish-to-Social is designed to help by combining and streamlining these activities,” said Loren McDonald, Silverpop’s vice president of industry relations. “We have witnessed firsthand how incorporating social sharing links in emails via our Share-to-Social feature can exponentially extend the reach of a message and Publish-to-Social takes this concept one step further, giving the email marketer the ability to generate social buzz and reach many more customers and prospects.”
Publish-to-Social is the latest addition to Silverpop’s Social Connect collection of products and features designed to help marketers maximize their use of social media. The company launched Share-to-Social in 2008, becoming the first in the industry to give marketers the ability to quickly turn emails into socially-enabled viral messages. Silverpop also provides its customers with location-based marketing capabilities via a FourSquare “To Do Button” allowing marketers to create personalized, location based marketing messages that recipients can easily add to their FourSquare account. And just last month, Silverpop became the first in the email marketing and marketing automation industries to offer Social Sign-In, allowing site visitors to register for online offers and relevant content by signing in with their existing social network accounts.
Silverpop (silverpop.com) is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns—improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe.