Cuker Interactive, a leading digital Web and marketing agency, announced its recent selection as a finalist for the prestigious 2011 OMMA Award for Web Site Excellence. The agency was nominated for Manduka.com, the eCommerce platform developed for the world-renowned maker of high quality yoga gear. Web Site Excellence Awards go to Web publishers and/or Web developers whose outstanding content, visual design and user interface create recurring value for users.
Cuker Interactive developed Manduka's powerful eCommerce site to connect consumers with the Manduka brand and showcase the company's full line of high-performance yoga products. Specifically designed to capture the playful, organic spirit of Manduka, the site includes animated technical illustrations that demonstrate the sophisticated technologies and environmentally friendly processes used to manufacture the company's yoga mats and other products.
The Manduka site was also developed to cultivate a sense of online community with its global network of loyal brand aficionados. In addition to easy-to-share content functionality, it features a special community section including a blog, news and events, brand Ambassadors, affiliates, and other featured partners.
The new Manduka.com site proved to be highly successful from the beginning - within a year, online sales had doubled and traffic grew 38%.
"The Manduka site was developed to celebrate the Manduka brand and inspire the global yoga community," said Cuker Interactive CEO Aaron Cuker. "Being recognized by the OMMA Awards is quite an honor and speaks to the power of quality design to engage and influence users."
The OMMA Awards celebrate the year's best in online media, marketing and advertising. The Media Post community can also vote for the OMMA Member's Choice award. To vote for Manduka, please visit the OMMA Awards' page for Website Excellence at bit.ly/qgtvaL. Winners will be announced on September 26, 2011 at the OMMA Awards event in New York City.
About Cuker Interactive
Cuker Interactive (cukerinteractive.com) is an industry leader in digital technologies, specializing in interactive Web solutions and online marketing strategies that generate results. The award-winning agency leverages proven business strategy, innovative technology, and creative solutions to strengthen brands, deliver ROI, and enhance visibility across the Web.
Founded in 1997, Manduka (manduka.com) was built on the simple idea that a better yoga mat can make a world of difference. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment. Created for and by yoga enthusiasts, Manduka's technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners.