“Our online shop onlineprinters.com presents itself to its customers in Europe with the interactive game “Colour In”. The game is set up on the basis of the online print shop's current English-language commercial”, says Julia Voigt, head of marketing of Onlineprinters GmbH, about the international advertising campaign. The keynote of the 30-second story about the online shop onlineprinters.com: There were times when producing printed materials was time-consuming and tedious. These times are over. Today, printed materials can be conveniently ordered online: quickly, simply and comfortably at onlineprinters.com. The advertising message “Simply order printed products online” addresses online buyers who want to conveniently select and order high-quality and reasonably-priced stationery, flyers, business cards, postcards, posters and much more at the online print shop. “Onlineprinters GmbH is a young and innovative e-commerce business and we are convinced that we reach the online buyers with our modern computer-animated commercial and the associated game “Colour In”, says Voigt. The integrated TV and online campaign is in the responsibility of Mediaplus (TV) and mediascale (online). The two subsidiaries of the Serviceplan group in this process combine moving image advertising for Onlineprinters GmbH with performance-oriented online campaigns.
With “Colour In”, the online print shop invites to a high-score hunt
The promotional page “Colour In” has been online since September 5, 2011. “Add Colour to the World” is the mission of this game with colours. “We invite our customers to a high-score hunt”, Julia Voigt explains the fun factor of the colour game all around speed and tactics. “Colourful hustle and bustle or gray on gray” is the motto of the game, in which the participants can add colour to the game. Within a given playing time, you have to go through three skill levels by making rapid and tactically precise mouse clicks and earn points by colouring printed materials and scenes of the video spot. “In the high-score online game, the user can match the own score with players around the globe and invite friends to the game. That is exciting and adds zest to the new game”, says Voigt about the idea of the social media campaign which is linked to the microsite colourin.onlineprinters.com with a button on its own YouTube channel and on the start page of the online shop.
Safe shopping Europe-wide in the certified online shop onlineprinters.com
Onlineprinters GmbH is one of the leading online print shops in Europe and is internationally well positioned with its native-language shops. The German e-commerce business produces its printed materials in compliance with the “Process Standard Offset” method. “Our customers know that buying from us is safe and simple, fast and inexpensive, with our products ranging from flyers to business brochures to complete marketing tools”, Julia Voigt demonstrates the comprehensive quality strategy in the production and in the online shop of Onlineprinters GmbH. The online print shop's advertising message “Simply order printed products online” refers to both the convenient order procedure and the secure payment transaction. The comprehensive certification strategy with TÜV SÜD, Euro-Label of EHI and the Trusted Shops quality seal as well as a selection of secure online payment systems form a trustworthy foundation for online shopping. “The big challenges shop owners are faced with when doing business abroad are for one thing the lack of customer confidence and for another the differences in legislation between the countries”, the head of marketing knows. “Our internationally recognized certifications put the relationship between online buyer and online shop on a secure basis. The quality of strict certifications also reflects the quality of the online shop onlineprinters.com ”, says Voigt about the success of Onlineprinters GmbH in the international competition of print service providers.
About Onlineprinters GmbH
Founded in 2008, Onlineprinters GmbH (onlineprinters.com) has become one of the biggest online print shops in Europe within a few years. The German company serves 31 European countries. All standard printed products are produced in the PSO-certified production department in premium offset quality and flexible digital print. “Processing print orders themselves” is what business customers want. They order the whole range of printed products in the online shop, including business cards, stationery, flyers, postcards, posters, adhesive bound catalogues, stitched brochures and large-format advertisement systems, and even upload their print data themselves.