Traditional applications of ultrasound, such as radiology, obstetrics and gynaecology are entering the maturity phase. The future growth of the ultrasound market in Europe is likely to be driven by new applications, including surgical, anaesthetic and endoscopic ultrasound. Ultrasound is also increasingly popular in point-of-care (POC) settings. This trend will underpin the high and constantly expanding demand for hand-carried ultrasound units.
New analysis from Frost & Sullivan (medicalimaging.frost.com), Western and Eastern European Ultrasound Market, finds that the market earned revenue of $1,259.1 million in 2010. This is estimated to reach $1,774.1 million in 2017. The following application segments are covered in this study: radiology, cardiology, surgical, obstetrics/ gynaecology and other ultrasound technology.
"Wide availability, increasing applications, lack of ionising radiation, non-invasiveness as well as competitive pricing make ultrasound a primary diagnostic tool both in Western and Eastern Europe," notes Frost & Sullivan Research Analyst Dominika Grzywinska. "Hand-carried ultrasound devices enable the use of ultrasound at POC settings, which further reinforces the popularity of this modality."
In Eastern Europe, the popularity of ultrasound is strongly associated with economic factors. This modality is also the diagnostic tool of choice in some of the more affluent Western European countries. The lack of radiation and the low cost have boosted the popularity of ultrasound among end users.
"In some countries, especially in Eastern Europe, where hospitals are struggling with budgets for medical equipment, the ultrasound is also the first tool of choice," adds Grzywinska. "The main reason for this is that hospitals cannot afford more expensive equipment, such as computed tomography (CT) or magnetic resonance imaging (MRI) and therefore decide to purchase ultrasound devices."
The growing number of ultrasound applications and the increasing mobility of practitioners are resulting in hand-carried ultrasound devices continually gaining popularity in hospitals. The portability of these devices enables their use in POC settings. As a result, the demand for this technology has grown in emergency medicine and interventional radiology.
Intense price competition and high price-sensitiveness pose the greatest obstacles to equipment manufacturers in the ultrasound market. End users of ultrasound equipment are highly price sensitive, especially in Eastern Europe.
"In Western Europe, there is demand for high-end ultrasound equipment from large hospitals, whereas, in Eastern Europe, hospitals and clinics are mostly interested in lower-priced devices," explains Grzywinska. "With increasing competition from Chinese manufacturers and rapid migration of technologies, intense price competition is emerging as a significant challenge for ultrasound equipment manufacturers."
Providing education and training, delivering superior post-sales services as well as offering flexible financing solutions are crucial to handling the price-sensitiveness of end users. Research shows, that the need for education persists, especially among practitioners in Eastern Europe.
"Educational campaigns for end users should be aimed at acquainting them with the features and capabilities of ultrasound systems, especially the high-end, advanced ones," remarks Grzywinska. "In this way, end users are more likely to fully benefit from these systems. At the same time, as the traditional applications of ultrasound are maturing, it is crucial to promote the new applications of ultrasound in order to facilitate the growth of the total market."
If you are interested in more information on this study, please send an email with your contact details to Janique Morvan, Corporate Communications, at janique.morvan[.]frost.com.
Western and Eastern European Ultrasound Market is part of the Medical Imaging Growth Partnership Service programme, which also includes research in the following markets: Eastern European Market for Ultrasound, European Ultrasound Market - Lower Body Applications, European Markets for Refurbished Medical Imaging Equipment and European Ultrasound Market - Upper Body Applications. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.
Western and Eastern European Ultrasound Market / M6E7