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NewswireToday - /newswire/ -
Reading, Berkshire, United Kingdom, 09/05/2011 - Premium quality 3D games service for TVs and other connected devices demonstrated at IBC (Hall 5, Stand C15).
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For the first time, Game Console quality 3D games are now available built into even Entry Level small screen TV. MStar and Antix have worked together to implement the Antix Game Player on MStar’s latest single chip TV. Antix Game Player (“AGP”) is able to utilize fully the high end CPU and 3D graphics engine from the MStar TV chip to bring real game console experience to even entry level TV.
AGP is designed for consumers who want to play casual and premium 2D and 3D games on their televisions and set-top boxes with a visual quality akin to that of a game console. Highly cost effective and not requiring fast broadband, the Antix TV Game Service is viable for consumers across both mature economies and emerging markets.
Antix and MStar Semiconductor, the leading supplier of solutions for connected TV announced a joint collaboration last year, the objective of which was to enable high quality games from entry-level to high-end televisions and set-top boxes. The results are on display at MStar Semiconductor’s Stand from 9th to 13th September at IBC in Amsterdam (Hall 5 stand C15).
Francis Charig, Antix’s Chief Executive said,“Running the Antix Game Player on the MStar TV SoC opens the door for TV makers to add serious game capability to their TV. This will be particularly interesting in small screen TV used in Teenagers bedroom where the TV is a 1-to-1 experience and games of this quality truly add value to the TV.”
Trevor Neal, Vice President of MStar said,“Integrating games on a TV has historically been model-specific which developers have found impractical. The combination of MStar’s very high performance TV solution with Antix’s Game Player platform and service has changed the dynamics, making it economically viable for developers to target TVs in large volume. The performance of the TV is growing so fast that game developers can now consider that they don’t need an expensive proprietary games console to deploy high end games direct to consumers in the home.”
About Antix Labs Ltd. (Antix)
The Antix Game Player (“AGP”) is an on-device software client for native games services licensed to multiple tier one device makers. Third party casual, advanced casual and premium games are distributed in a device-independent format similar in concept to MP3 or PDF. This format lets consumers access and share games from any of their connected AGP-powered 'screens', which include mobile phones, TVs, STBs, PMPs, and PCs. In much the same way as they do already with music, photos and videos, consumers can distribute trial games virally across networks and off-line to their friends and family while still protecting the rights and revenues of operators and publishers. In addition to AGP itself, Antix provides the corresponding tools, certification mechanism, optional white-label store, and optional game warehousing necessary to deploy a complete service offering. Antix Labs Ltd., headquartered in Reading, England was founded by Francis Charig, a World Economic Forum Technology Pioneer.
About MStar Semiconductor, Inc.
("MStar") is a world-class leader in Application Specific ICs ("ASIC") with a focus on consumer electronic products and communication applications. Since the inception in 2002, MStar has established a strong brand and leadership position in LCD controller, analog and digital TV, and mobile communication applications by fully leveraging its core expertise of cutting-edge design capabilities, continuous innovation and premier customer-focused services. Headquartered in Taiwan, MStar has a comprehensive global footprint covering over 15 international R&D and customer support centers to provide a full range of total solutions for various consumer electronic applications. MStar went public in 2010 and is listed on Taiwan Stock Exchange.
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neil.curtis[.]antixlabs.com 
