Marketers are very similar to the customers and prospects they interact with-they are busy, on the go, managing overflowing inboxes and often conducting business on mobile devices. To help them stay ahead of the game no matter where they are, SilverpopTM announced today the launch of two new mobile applications. Silverpop's Pop-In application supports remote data collection via an iPad, allowing marketers to grow their contact databases while in the field. And the Silverpop Engage iPhone application offers mobile access to Engage reporting.
Pop-In is designed specifically for marketers who interact with their audience in person as well as online. The iPad application allows for crucial contact information to be collected, even when there is no internet service, and uploaded to Engage at a later time. As soon as an internet connection is established, the data can be synced to Engage. Especially useful for sales representatives in the field (such as at trade shows and industry events) or for location-based events at stores or other venues, Pop-In's web forms can be customized in advance, allowing the marketing team to control the look and feel as well as the data fields presented.
"While Engage is primarily an online tool, Silverpop doesn't want any of our customers' potential leads to go uncaptured, so we created Pop-In as a tool they can use in situations where a face-to-face interaction is actually the first point of contact," said Bryan Brown, director of product strategy for Silverpop. "Whether on a crowded trade show floor or at the point of sale in a retail situation, a customer simply enters a few fields of data on an iPad to become a new contact in the Engage database."
Understanding that marketers want to monitor their campaigns in real time, even when they are away from their computers, Silverpop has also developed an iPhone application that gives customers instant access to Engage mailing reports. With just a few taps on their iPhones, Engage users can review important metrics such as recipient count and deliverability statistics for either the most recent mailings or those within a specific date range.
"As marketers continue to evolve their programs to account for the mobile habits of their customers and prospects, they also need the ability to monitor their mailings anytime, anywhere," Brown added. "By using these new mobile tools, Silverpop customers will have the best of both worlds-sophisticated technology that drives results without adding unnecessary complexity."
Silverpop (silverpop.com) is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop EngageTM platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe.