U.S. Legal Forms, Inc., a leading online provider of state-specific legal forms, announced today the success of a focused campaign to increase the natural search ranking for its Power of Attorney product landing page when the term Power of Attorney is entered in an online search engine.
Kaya Yurtkuran, U.S. Legal Forms’ SEO and PPC specialist, headed a multi-week test campaign to increase the rank of the company’s Power of Attorney landing page. Using systematic backlinking in blog comments, social media and other online venues – embedding the hyperlink for the product landing page in the anchor text Power of Attorney – Yurtkuran saw the landing page’s rank increase dramatically.
Yurtkuran said: “Google’s Keyword Tool shows 550,000 monthly searches for the term Power of Attorney. If our company can increase its exposure to those searches by raising the natural search ranking of our Power of Attorney landing page, we can increase sales for our Power of Attorney forms exponentially. We’re hovering on the edge of page 1 search results now, and expect to continue increasing that in the coming weeks. With the success of this test campaign, we can apply the lessons across the board to drive sales throughout our product line.”
The company's Power of Attorney landing page was recently updated with detailed explanatory information, a key criterion to increasing natural search ranking:
"If you have an accident, sudden illness, planned or unexpected absence, or when you just can't cope, have you made the necessary arrangements for your affairs to be handled while you are incapacitated? How will bills be paid, bank deposits be made, and insurance and benefits paperwork be handled? All too often, the expense and legal procedures to establish a guardianship must be endured by loved ones, when such costs and headaches could have been saved by simply signing a power of attorney.
Disability can strike any of us at any time. If a person becomes incapacitated and failed to appoint an attorney-in-fact, then no person may pay bills, sign deeds, make contracts, or make other decisions without court intervention. A power of attorney may be needed to access joint accounts and conduct other transactions. Without a power of attorney, the spouse, parent or other interested party must petition the appropriate court to be appointed as guardian of the incapacitated person. This process usually costs between $2,500.00 and $5,000.00. By signing a durable power of attorney prior to incapacity, a guardianship or conservatorship proceeding can usually be avoided and the attorney-in-fact can usually act as representative on behalf of the incapacitated person in all regards.
A power of attorney form is an instrument containing an authorization for one to act as the agent of the principal that terminates at some point in the future either by its terms or by operation of law such as death of the principal or agent. They are also called letters of attorney. The person appointed is usually called an attorney-in-fact or agent. The person making the power of attorney appointment is called the principal. A power of attorney can be either general, durable or limited. Some states have adopted statutory power of attorney forms.
• A general power of attorney is a legal document which gives the person you choose (the agent) the power to manage your assets and financial affairs while you are alive. The document must be signed by you (the principal) while you are mentally competent to understand the nature of the act.
- A limited power of attorney grants the agent authority to act in only certain matters or for a particular purpose, such as for the purpose of selling a home for the principal. It is also referred to as a special power of attorney.
- A durable power of attorney stays valid even if you become incapacitated and unable to handle your own financial affairs. If you don't specify that you want your power of attorney to be durable, it will automatically end if you later become mentally incapacitated or otherwise incompetent.
- A statutory power of attorney is a power of attorney that copies the language in a state statute. State laws vary, but the states that have adopted a statutory form of power of attorney typically allow for other language to be used as long as it complies with the state law.
Some other specific types of power of attorneys include: health care power of attorney (also called a medical power of attorney or advance health care directive), power of attorney for care and custody of children, power of attorney for real estate matters, financial power of attorney for banking matters, and power of attorney for the sale of a motor vehicle.
A health care power of attorney (medical power of attorney) is a legal document that allows an individual to state their personal preferences and designate another person to make health care decisions for him or her when he or she is mentally incompetent to make decisions for himself or herself. In other words, it names someone who stands in your shoes and tells the doctors what to do or what not do for you. A person need not be terminally ill, elderly, or facing high risk activities to execute a health care power of attorney.
Often, people wait until it is too late to think about the need for a power of attorney. The issue often arises when a relative or loved one is injured or falls ill and is so incapacitated that he or she is no longer is competent to sign a power of attorney. Creating a power of attorney can avoid the unnecessary burden and expenses of creating a guardianship. By preparing the proper powers of attorney, you can save your loved ones from additional hardship in an already difficult situation."
For more information contact:
Kaya Yurtkuran, SEO / PPC Specialist
U.S. Legal Forms, Inc.