The changing digital marketplace demands new content marketing role
The progressive position of content marketing executive reflects the changing focus of cutting edge marketing, which now concentrates on strategic, content-driven inbound digital marketing techniques.
At a time when 90 per cent of customers start their search for products and services online, Marketing Clout directors identified their requirement not only for a strategic thinker, but also a strong writer with a keen and active interest in social media.
Rhys, a management and business graduate from Aberystwyth University, where he was business editor on The Courier newspaper, was appointed to the role having proven his natural ability to match the necessary skills set during a three month trial period.
Susie McFarland, director at Marketing Clout, said: “Today’s marketing executive has to be far more clued up and on the ball than the marketing exec of yesteryear. The constantly changing digital environment presents a real challenge, which can make or break a company. Our clients are really feeling that pressure and we’re building our team with the right people so we can help relieve that stress with great, strategic work that means morecustomers for our clients.”
About Marketing Clout
Marketing Clout is a new breed of marketing service provider for a new age of content-driven consumption. Its services address the growing audience of self-educating prospects, who are highly resistant to traditional marketing techniques.
The company creates customer-focused content, which it optimises and distributes through multiple marketing channels, ensuring efficient customer attraction, engagement and conversion.
Marketing Clout offers a range of content marketing programmes with monthly retainers including: a marketing audit; content strategy, set-up, writing and delivery; and reporting and analysis.
Set up in May 2011 by ex-Mason Zimbler departmental heads, Lucinda Brook and Susie McFarland, the company has investment backing from Executive Director Mark Mason, who sold Mason Zimbler, a B2B marketing agency, in 2008, and is the serial entrepreneur behind multi-award winning mobile applications company, Mubaloo.