NewswireToday - /newswire/ -
Parsippany, NJ, United States, 2011/08/23 - Coldwell Banker Real Estate, LLC has selected Siltanen & Partners as its advertising agency of record.
Based in El Segundo, Calif., Siltanen & Partners was selected after a review process and will provide Coldwell Banker Real Estate with a full-range of creative and strategic services.
“Siltanen & Partners is experienced with brands that have large franchise networks which was very attractive to us,” said Michael Fischer, chief marketing officer, Coldwell Banker Real Estate. “The real estate home buying and selling process, along with consumer expectations, have changed. We were impressed with their track record of creating campaigns that not only connect with consumers but can galvanize our brokers and agents. We are confident that the combination of creativity and savvy that Siltanen & Partners bring to the table will generate even greater awareness of our brand.”
Siltanen & Partners chairman/chief creative officer Rob Siltanen stated,“We are really excited about working with Coldwell Banker Real Estate (coldwellbanker.com). It is a company with incredibly high standards, and they have kept those standards for more than a hundred years. They understand that the value of a home is so much more than just a financial investment. We think that there’s an opportunity to help people feel good about the housing market again through an understanding of the role a home plays in their lives. We look forward to a long and successful relationship with the Coldwell Banker team.”
New creative is currently slated to begin running early 2012.
About Siltanen & Partners Advertising
Siltanen & Partners (siltanenpartners.com) is a full-service advertising agency that is located in El Segundo, California. The agency is known for creating famous, iconographic advertising that helps its clients set sales records and distance themselves from their competition. S&P was the first advertising agency to create an ad campaign that was turned into a prime-time sitcom (CBS, 2003 and 2004) and its principals have won virtually every industry creative honor. S&P’s clients have included Suzuki, Panda Express, Public Storage, Quiznos, Gateway, Disney’s Baby Einstein, Hyundai, EA Sports, Round Table Pizza and various e businesses. The agency handles all types of traditional and non-traditional advertising as well as package and corporate design. The agency also handles media efforts for Suzuki and media consultation for other clients.