NewswireToday - /newswire/ -
Alexandria, VA, United States, 2011/08/16 - ProResource Launches Start Marketing in 7 Days, an online course to help entrepreneurs create a simple marketing campaign - ProResource.com.
Free offers from companies like Constant Contact and Mail Chimp have many entrepreneurs excited about the potential of using email marketing to reach prospective customers. Even more business owners are searching for the right way to use Facebook, Twitter, LinkedIn, YouTube and Google+ to promote their businesses.
The price is right – free is everyone’s favorite price point – but many business owners find themselves stumped when they actually start trying to create marketing campaigns. Even with the excellent templates, online help, and tutorials provided by vendors, it’s hard to look at a blank page and know exactly what to say.
Enter ProResource’s set of nurture marketing formulas.
“We created Start Marketing in 7 Days as an online program for busy entrepreneurs who don’t have a lot of time to invest in learning marketing techniques,” said Judy Schramm, CEO of ProResource.
In just 10 minutes a day, anyone can walk through the steps needed to create a simple marketing campaign designed to get more leads, make more sales to customers, or get more referrals.
“The trick is in the formula,” explains Schramm. “We have simplified and streamlined the process of creating a marketing campaign so you make one simple decision each day. At the end of the week you have designed a simple marketing plan that you can then hand off to a virtual assistant or freelancer to execute for you.”
The way the program is structured, entrepreneurs can create simple email, social media or direct mail campaigns.
The concept behind the formulas is a marketing technique called nurture marketing. The belief behind nurture marketing is that people do business with those they feel they know, like and trust. Through repeated contact, a relationship can be nurtured and strengthened to the benefit of both parties. Originally developed by Jim Cecil for Microsoft more than 20 years ago, the concept of nurture marketing has become increasing popular and is now widely accepted as an important part of the sales cycle. The technique is also often referred to as lead nurturing or drip marketing.
Start Marketing in 7 Days sells for $97 US. The company offers a 100% money-back guarantee.
ProResource, LLC (proresource.com) is a marketing agency that specializes in nurture marketing, offering nurture marketing services, online courses and certification programs. Founded in 2007, the company maintains a website.